Book Yourself Solid
The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
1st Edition
Published on 27. May 2008
Book
Paperback/Softback
288 pages
978-0-470-28190-1 (ISBN)
Description
Praise for Book Yourself Solid
"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!"
-Michael E. Gerber, founder and Chairman, E-Myth Worldwide, and author of The E-Myth Revisited
"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later."
-Seth Godin, author of All Marketers Are Liars and Permission Marketing
"Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you'll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you're tired of thinking small."
-Daniel H. Pink, author of A Whole New Mind and Free Agent Nation
"If you're even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you're even finished reading the book, you'll be inspired to take action!"
-Ivan R. Misner, PhD, founder and CEO, BNI, and coauthor of Masters of Networking
"Wow! I never expected this book to be so good. I love how it focuses on getting your ideal clients-and more than you can imagine possible. An excellent, inspiring, practical guide to outrageous success!"
-Joe Vitale, author of There's a Customer Born Every Minute
"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!"
-Michael E. Gerber, founder and Chairman, E-Myth Worldwide, and author of The E-Myth Revisited
"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later."
-Seth Godin, author of All Marketers Are Liars and Permission Marketing
"Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you'll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you're tired of thinking small."
-Daniel H. Pink, author of A Whole New Mind and Free Agent Nation
"If you're even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you're even finished reading the book, you'll be inspired to take action!"
-Ivan R. Misner, PhD, founder and CEO, BNI, and coauthor of Masters of Networking
"Wow! I never expected this book to be so good. I love how it focuses on getting your ideal clients-and more than you can imagine possible. An excellent, inspiring, practical guide to outrageous success!"
-Joe Vitale, author of There's a Customer Born Every Minute
Reviews / Votes
"...thought provoking book" (BrandChannel.com, February 16th 2009)More details
Edition
1., Auflage
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Dimensions
Height: 23 cm
Width: 15.1 cm
Thickness: 16 mm
Weight
335 gr
ISBN-13
978-0-470-28190-1 (9780470281901)
Schweitzer Classification
Other editions
Additional editions
Michael Port
Book Yourself Solid
The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Book
04/2006
1st Edition
Wiley
€21.90
Article exhausted; check different version
Persons
Michael Port is also author of Beyond Booked Solid. He's been called a "marketing guru" by the Wall Street Journal and is a renowned public speaker. A slightly irreverent, sometimes funny, knowledgeable, compassionate, and passionate performer, Michael hits his mark every time and leaves his audiences, readers, and clients a little smarter, much more alive and thinking a heck of a lot bigger about who they are and what they offer the world. See videos and read his blog at MichaelPort.com.
Content
Acknowledgments.
Foreword.
Author's Note.
Preface.
Module One: Your Foundation.
Chapter 1. The Red Velvet Rope Policy.
Chapter 2. Why People Buy What You're Selling.
Chapter 3. Develop a Personal Brand.
Chapter 4. How to talk About What You Do.
Module Two: Building Trust and Credibility.
Chapter 5. Who Knows What You Know and Do they Like You?
Chapter 6. The Book Yourself Solid Sales Cycle Process.
Chapter 7. The Power of Information Products.
Chapter 8. Super Simple Selling.
Module three: The Book Yourself Solid 7 Core Self-Promotion Strategies.
Chapter 9. The Book Yourself Solid Networking Strategy.
Chapter 10. the Book Yourself Solid Direct Outreach Strategy.
Chapter 11. Te Book Yourself Solid Referral Strategy.
Chapter 12. The Book Yourself Solid Web Strategy.
Chapter 13. The Book Yourself Solid Speaking and Demonstrating Strategy.
Chapter 14. The Book Yourself Solid Writing Strategy.
Chapter 15. The Book Yourself Solid Keep-in-Touch Strategy.
Final Thoughts.
References.
Attend a Book Yourself Solid Seminar.
How to Reach Us.
About the Author.
Index.
Foreword.
Author's Note.
Preface.
Module One: Your Foundation.
Chapter 1. The Red Velvet Rope Policy.
Chapter 2. Why People Buy What You're Selling.
Chapter 3. Develop a Personal Brand.
Chapter 4. How to talk About What You Do.
Module Two: Building Trust and Credibility.
Chapter 5. Who Knows What You Know and Do they Like You?
Chapter 6. The Book Yourself Solid Sales Cycle Process.
Chapter 7. The Power of Information Products.
Chapter 8. Super Simple Selling.
Module three: The Book Yourself Solid 7 Core Self-Promotion Strategies.
Chapter 9. The Book Yourself Solid Networking Strategy.
Chapter 10. the Book Yourself Solid Direct Outreach Strategy.
Chapter 11. Te Book Yourself Solid Referral Strategy.
Chapter 12. The Book Yourself Solid Web Strategy.
Chapter 13. The Book Yourself Solid Speaking and Demonstrating Strategy.
Chapter 14. The Book Yourself Solid Writing Strategy.
Chapter 15. The Book Yourself Solid Keep-in-Touch Strategy.
Final Thoughts.
References.
Attend a Book Yourself Solid Seminar.
How to Reach Us.
About the Author.
Index.