Management
Meeting and Exceeding Customer Expectations
6th Edition
Published on 5. February 1997
Book
Hardback
880 pages
978-0-538-84496-3 (ISBN)
Description
The central theme of the sixth edition is meeting and exceeding customer expectations by integrating a customer first theme into each of the basic management concepts. It also discusses the contemporary management issues of quality, ethics, global applications, leadership, and diversity.
More details
Edition
6th edition
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 267 mm
Width: 216 mm
Weight
1588 gr
ISBN-13
978-0-538-84496-3 (9780538844963)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
W.Richard Plunkett | Raymond F. Attner | Gemmy Allen
Management
Meeting and Exceeding Customer Expectations
Book
08/2001
2nd Edition
South-Western
€59.62
Article is exhausted; no reprint
Persons
Content
Management - an overview; management thought - past and present; management's commitments to quality and productivity; the manager's environments; organizational planning; strategic planning and strategic managment; making decisions; organizing principles; organizational design; organizational culture and change; staffing; communication - interpersonal and organizational; human motivation; leadership; team management and conflict; controlling - purpose and process; control techniques; operations management; information management systems; international management; succeeding in your organization; management ethics and social responsibility.