The Role of Affect in Consumer Behavior
Emerging Theories and Applications
Published on 1. April 1986
Book
Hardback
196 pages
978-0-669-12874-1 (ISBN)
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Article is exhausted; no reprint
More details
Language
English
Place of publication
New York
United States
Publishing group
Simon & Schuster
Target group
College/higher education
Weight
700 gr
ISBN-13
978-0-669-12874-1 (9780669128741)
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Schweitzer Classification