Understanding Consumer Behavior
Published on 1. October 1993
Book
Paperback/Softback
608 pages
978-0-07-114621-0 (ISBN)
Description
A guide to marketing and consumer behaviour using a simplified framework of affect and cognition, behaviour and environment, with marketing strategy integrated throughout.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
glossary, indices
Dimensions
Height: 230 mm
ISBN-13
978-0-07-114621-0 (9780071146210)
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Schweitzer Classification