
Quantitative Method-Breviary - SPSS
A problem-oriented reference for market researchers
Jens K. Perret(Author)
BoD - Books on Demand (Publisher)
1st Edition
Published on 10. October 2018
Book
Paperback/Softback
44 pages
978-3-7481-3134-2 (ISBN)
Description
This breviary likewise addresses students as well as practitioners that are active in quantitative market research and applied statistics and data analysis in particular. It provides a pragmatic summary of all the most commonly implemented statistical methods and their implementation in the standard software package SPSS.
Aside from an overview over the different methods, their practical use and support in interpreting the results the breviary provides a decision support sheet for finding the most suitable method to solve specific problems. It is completed by a set of video tutorials demonstrating the different methods in practical applications.
The breviary supports practitioners in market research as a comprehensive reference book as well as students in their data analyses during term papers of theses.
More details
Language
English
Place of publication
Norderstedt
Germany
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 210 mm
Width: 148 mm
Thickness: 4 mm
Weight
79 gr
ISBN-13
978-3-7481-3134-2 (9783748131342)
Schweitzer Classification
Other editions
Additional editions

Jens K. Perret
Quantitative Method-Breviary - SPSS
A problem-oriented reference for market researchers
E-Book
11/2018
1st Edition
Books on Demand
€0.99
Available for download
Person
Author
Prof. Dr. Jens K. Perret holds the professorship for Economics and Statistics at the International School of Management (ISM) in Cologne, at whose campi around Germany he is actively teaching. In the last one and a half decades he additionally has been actively teaching in Germany and the European abroad. For many years he has been a researcher at the European Institute for International Economic Relations (EIIW).