Applications in Basic Marketing 1999-2000
Published in August 1999
Book
Paperback/Softback
240 pages
978-0-07-116975-2 (ISBN)
Description
This volume presents a collection of readings on marketing gathered from the popular press during 1999 and 2000.
More details
Edition
International student edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 230 mm
Weight
410 gr
ISBN-13
978-0-07-116975-2 (9780071169752)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
William D. Perreault Jr.
Applications in Basic Marketing 1998-99
Book
12/1998
McGraw-Hill Education (ISE Editions)
€23.51
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