Applications in Basic Marketing 1998-99
Published in December 1998
Book
Paperback/Softback
192 pages
978-0-07-115841-1 (ISBN)
Description
This volume presents a collection of readings on marketing gathered from the popular press during 1998 and 1999.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 230 mm
Weight
340 gr
ISBN-13
978-0-07-115841-1 (9780071158411)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
William D. Perreault Jr.
Applications in Basic Marketing 1999-2000
Book
08/1999
McGraw-Hill Education (ISE Editions)
€13.61
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