Contemporary Sport Management

One of the top-selling textbooks in Sport Management updated. Contemporary Sport Management provides students with an overview of sport management by presenting extensive discussions of the foundational aspects of the profession and relevant topics on the subject. The text also discusses the role of social media in revolutionising the industry and the significance of sport as an international institution. Students will learn the relevance of legal, sociocultural, historical, political and psychological concepts to the management of sport; the professional skills and attitudes of successful sport managers; and ways in which the globalization of sport continues to affect sport management professions. Additionally, the accompanying web study guide contains multiple interactive learning experiences to help students retain the information.