Communication in Sport Management
1st Edition
Published on 11. November 2024
Book
Hardback
228 pages
978-1-032-85901-9 (ISBN)
Description
This book presents cutting-edge perspectives on Communication in Sport Management, a core component of contemporary sport business.
Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multi-disciplinary perspectives, including communication and media studies, management, finance, and sociology, this book examines cutting-edge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal.
Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting.
Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multi-disciplinary perspectives, including communication and media studies, management, finance, and sociology, this book examines cutting-edge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal.
Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Postgraduate and Undergraduate Advanced
Dimensions
Height: 240 mm
Width: 161 mm
Thickness: 17 mm
Weight
526 gr
ISBN-13
978-1-032-85901-9 (9781032859019)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Paul M. Pedersen
Communication in Sport Management
Book
05/2026
1st Edition
Routledge
€57.00
Shipment within 10-20 days
Paul M. Pedersen
Communication in Sport Management
E-Book
11/2024
1st Edition
Routledge
€60.49
Available for download
Paul M. Pedersen
Communication in Sport Management
E-Book
11/2024
1st Edition
Routledge
€60.49
Available for download
Person
Paul M. Pedersen, PhD, is Professor of Sport Management at Indiana University Bloomington, USA, and founding editor of the International Journal of Sport Communication (IJSC).
Content
'1. Introduction to Communication in Sport Management. Part 1. Engagement within Communication in Sport Management. 2. Sport Fandom in the Digital World. 3. Fantasy Sport and Media Consumption. 4. Social Media in Sport Management: Contemporary Dimensions. Part 2. Technology within Communication in Sport Management. 5. Communication in Esports: An Overview of Esports Consumption. 6. Using Social Network Analysis in Sport Communication Research. Part 3. Branding in Sport Management. 7. Brand Communication through Sport Video Games. 8. Communicating the Athlete Brand. Part 4. Publicity within Communication in Sport Management. 9. Applying Public Relations Theory to Increase the Understanding of Sport Communication. 10. College Sports Communications: Evolution of the Field. Part 5. Finance within Communication in Sport Management. 11. The Economic Landscape in Sport Communication. 12. Broadcast Rights for Mediated Sport. Part 6. Health Communication in Sport Management. 13. Online Abuse in Sport. 14. Health Communication and Sport: Challenges and Opportunities. Part 7. Crisis Communication in Sport Management. 15. Sport, Social Media, and Crisis Communication. 16. Sport Scandals and the Disruption of Meaning and Communicative Expectations.