Contemporary Issues in Marketing and Consumer Behaviour
2nd Edition
Published on 24. July 2017
Book
Paperback/Softback
192 pages
978-0-415-82691-4 (ISBN)
Description
This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.
Topics new to this edition include:
* the moralised brandscape;
* the politics of consumption;
* the spaces and places of marketing; and
* the relationship between marketing and psychoanalysis.
This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.
Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Topics new to this edition include:
* the moralised brandscape;
* the politics of consumption;
* the spaces and places of marketing; and
* the relationship between marketing and psychoanalysis.
This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.
Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Reviews / Votes
This is a 'must read' for anyone interested in studying and learning about contemporary issues in marketing and consumer behaviour. Written by three brilliant scholars, this fully updated edition will be on my favourites shelf for many years to come. I urge you to add it to your book collection too.Anthony Patterson, Professor of Marketing, The University of Liverpool, UK.
Fortunately for students of marketing and consumer culture, these three highly-respected scholars leverage their considerable pools of expertise to create a comprehensive, convincing, and readable account of the established (e.g., gender) and emerging (e.g., psychoanalysis) dimensions and discourses that motivate and influence contemporary consumer culture. A must-have resource for students of consumer behavior, branding, marketing strategy, and international marketing - at all levels.
Cele C. Otnes, Investors in Business Education Professor of Marketing, University of Illinois at Urbana-Champaign, USA.
Parsons, MacLaran and Chatzidakis offer a timely, reflective and critical account of contemporary issues in marketing and consumer behaviour that encourages us to think about how marketing relates to everyday consumption and society more broadly. The second edition offers fresh insights into the complex interrelationship between consumers, companies and the marketplace. Supported with key readings and cases studies this is an invaluable resource for marketing scholars.
David Marshall, Professor of Marketing and Consumer Behaviour, University of Edinburgh, UK.
More details
Edition
2nd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
4 s/w Tabellen, 1 s/w Zeichnung, 7 s/w Photographien bzw. Rasterbilder, 8 s/w Abbildungen
4 Tables, black and white; 1 Line drawings, black and white; 7 Halftones, black and white; 8 Illustrations, black and white
Dimensions
Height: 234 mm
Width: 156 mm
Weight
272 gr
ISBN-13
978-0-415-82691-4 (9780415826914)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Elizabeth Parsons | Pauline Maclaran | Andreas Chatzidakis
Contemporary Issues in Marketing and Consumer Behaviour
Book
07/2023
3rd Edition
Routledge
€65.10
Shipment within 10-20 days
Additional editions
Elizabeth Parsons | Pauline Maclaran | Andreas Chatzidakis
Contemporary Issues in Marketing and Consumer Behaviour
Book
07/2017
2nd Edition
Routledge
€260.41
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Persons
Elizabeth Parsons is Professor of Marketing at the University of Liverpool, UK.
Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK.
Andreas Chatzidakis is Senior Lecturer in Marketing at Royal Holloway, University of London, UK.
Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK.
Andreas Chatzidakis is Senior Lecturer in Marketing at Royal Holloway, University of London, UK.
Content
List of illustrations
Chapter 1 Introduction: how has marketing changed?
Chapter 2 Postmodern marketing and beyond
Chapter 3 Building brand cultures
Chapter 4 Gender, feminism and consumer behaviour
Chapter 5 Psychoanalysis in marketing theory and practice
Chapter 6 Ethical debates in marketing management
Chapter 7 Ethical consumers and the moralised brandscape
Chapter 8 Politicising consumption: consumerising politics
Chapter 9 Marketing spaces and places
Chapter 10 The globalised marketplace
Index
Chapter 1 Introduction: how has marketing changed?
Chapter 2 Postmodern marketing and beyond
Chapter 3 Building brand cultures
Chapter 4 Gender, feminism and consumer behaviour
Chapter 5 Psychoanalysis in marketing theory and practice
Chapter 6 Ethical debates in marketing management
Chapter 7 Ethical consumers and the moralised brandscape
Chapter 8 Politicising consumption: consumerising politics
Chapter 9 Marketing spaces and places
Chapter 10 The globalised marketplace
Index