The Manager's Guide to Competitive Marketing Strategies
Published on 1. August 1990
Book
Paperback/Softback
390 pages
978-0-8144-7748-9 (ISBN)
Description
A second edition of the pragmatic examination of a 21st century manager. The text updates the reader on the latest techniques of developing competitive strategies.
More details
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Illustrations
ch.
Dimensions
Height: 255 mm
Width: 175 mm
ISBN-13
978-0-8144-7748-9 (9780814477489)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
04/1999
2nd Edition
St Lucie Press
€148.55
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