Tourism: A Modern Synthesis
4th Edition
Published on 11. April 2014
Book
Paperback/Softback
250 pages
978-1-4080-6057-5 (ISBN)
Description
Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students looking for a clear and comprehensive introduction to their studies which helps overcome these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of modern courses and the text covers both key principles and contemporary themes and issues at a global scale. It is the ideal guide to Tourism for students across all levels, serving as a point of reference throughout their course.
More details
Edition
4th Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 246 mm
Width: 189 mm
Thickness: 20 mm
ISBN-13
978-1-4080-6057-5 (9781408060575)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
PART I Understanding tourism 1 Introduction to tourism: themes, concepts and issues 2 The evolution and development of tourism 3 Understanding tourism demand 4 Understanding the tourist as a consumer PART II Understanding the tourism industry 5 Understanding and managing tourism supply: an introductory framework 6 Information communication technologies and e-tourism 7 Travel intermediaries: tour operators and travel agents 8 Transporting the tourist 9 Visitor attractions 10 Tourism accommodation and hospitality services PART III Managing tourist operations and communicating with the visitor 11 Human resource management in tourism 12. Tourism and entrepreneurship 13 The role of the public sector in tourism 14 Marketing tourism 15 Marketing tourism destinations PART IV The impact of tourism 16 Economic impacts 17 Social and cultural impacts 18 Environmental impacts 19 The challenge of sustainability PART V Trends and themes in the use of tourist resources 20 Urban tourism 21 Rural tourism 22 Coastal and resort tourism 23 Tourism in the less developed world VI Managing tourism activities 24 Planning and managing the tourist experience 25 Tourist health and safety: global challenges for tourism 26 Event tourism 27 The future of tourism