Explaining Buyer Behavior
Central Concepts and Philosophy of Science Issues
Published on 20. August 1992
Book
Hardback
400 pages
978-0-19-507108-5 (ISBN)
Description
This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.
Reviews / Votes
`This is one of those rare contributions to the marketing literature that deserves the attention of all those involved in the profession ... Reading the book from cover to cover is required ... it will teach us much.'Journal of Macromarketing
More details
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Illustrations
line drawings, tables
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 28 mm
Weight
792 gr
ISBN-13
978-0-19-507108-5 (9780195071085)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
John O'Shaughnessy
Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues
Central Concepts and Philosophy of Science Issues
E-Book
05/1992
1st Edition
Oxford University Press
€162.39
Available for download
Person
Author of Why People Buy (OUP 1987)
Content
1: Marketing Management and the Behavioral Sciences
2: Explanation
3: Causal Explanation
4: Causal Temporal Modes of Explanation
5: Teleological Explanation: Goal Ascription, Reasons, and the Rationality Principle
6: Teleological Explanation: Function Ascription
7: Explanatory Systems of Psychology
8: Explanatory Systems of Sociology
9: Emotion: A Multidisciplinary Approach
10: Understanding Consumer Actions Using Social Science Sensitizing Concepts
11: Philosophical Controversies Underlying Explanatory Systems and Methodologies
12: Research Methodology
13: Choosing Explanatory Theory: Recent Controversies in the Philosophy of Science
Discussion Questions
Name Index
Subject Index
2: Explanation
3: Causal Explanation
4: Causal Temporal Modes of Explanation
5: Teleological Explanation: Goal Ascription, Reasons, and the Rationality Principle
6: Teleological Explanation: Function Ascription
7: Explanatory Systems of Psychology
8: Explanatory Systems of Sociology
9: Emotion: A Multidisciplinary Approach
10: Understanding Consumer Actions Using Social Science Sensitizing Concepts
11: Philosophical Controversies Underlying Explanatory Systems and Methodologies
12: Research Methodology
13: Choosing Explanatory Theory: Recent Controversies in the Philosophy of Science
Discussion Questions
Name Index
Subject Index