Management Communication
A Case-Analysis Approach: International Edition
4th Edition
Published on 7. May 2009
Book
Paperback/Softback
448 pages
978-0-13-509637-6 (ISBN)
Description
For managerial communication courses.
Strategic communication methods that support the development of ethical and effective managers at all levels of business.
For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.
In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.
Strategic communication methods that support the development of ethical and effective managers at all levels of business.
For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.
In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.
More details
Edition
4th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 179 mm
Width: 234 mm
Thickness: 23 mm
Weight
726 gr
ISBN-13
978-0-13-509637-6 (9780135096376)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
02/2012
5th Edition
Pearson
€170.21
Article exhausted; check for reprint
Previous edition
James S. O'Rourke
Management Communication
Book
04/2006
3rd Edition
Pearson
€58.17
Article exhausted; check for reprint
Content
O'Rourke, Management Communication 4e TOC
Chapter 1: Management Communication in Transition
Chapter 2: Communication and Strategy
Chapter 3: Communication Ethics
Chapter 4: Speaking
Chapter 5: Writing
Chapter 6: Persuasion
Chapter 7: Technology
Chapter 8: Listening and Feedback
Chapter 9: Nonverbal Communication
Chapter 10: Intercultural and International Communication
Chapter 11: Conflict Management
Chapter 12: Business Meetings
Chapter 13: Meeting the Media
Appendix A: Analyzing a Case Study
Appendix B: Writing a Case Study
Appendix C: Sample Business Letter
Appendix D: Sample Business Memo
Appendix E: Sample Strategy Memo
Appendix F: Documentation
Appendix G: Media Relations for Business Professionals
Appendix H: Sample Press Release
Chapter 1: Management Communication in Transition
Chapter 2: Communication and Strategy
Chapter 3: Communication Ethics
Chapter 4: Speaking
Chapter 5: Writing
Chapter 6: Persuasion
Chapter 7: Technology
Chapter 8: Listening and Feedback
Chapter 9: Nonverbal Communication
Chapter 10: Intercultural and International Communication
Chapter 11: Conflict Management
Chapter 12: Business Meetings
Chapter 13: Meeting the Media
Appendix A: Analyzing a Case Study
Appendix B: Writing a Case Study
Appendix C: Sample Business Letter
Appendix D: Sample Business Memo
Appendix E: Sample Strategy Memo
Appendix F: Documentation
Appendix G: Media Relations for Business Professionals
Appendix H: Sample Press Release