Management Communication
3rd Edition
Published on 27. April 2006
Book
Hardback
448 pages
978-0-13-186012-4 (ISBN)
Description
For managerial communication courses.
For professors who want students to see the importance of effective communication, O'Rourke uses a case-based approach to show students how important communication skills are in the business world.
For professors who want students to see the importance of effective communication, O'Rourke uses a case-based approach to show students how important communication skills are in the business world.
More details
Edition
3rd edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 244 mm
Width: 179 mm
Thickness: 23 mm
Weight
782 gr
ISBN-13
978-0-13-186012-4 (9780131860124)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
05/2009
4th Edition
Pearson
€59.41
Article exhausted; check for reprint
Previous edition
James S. O'Rourke
Management Communication
Book
06/2003
2nd Edition
Pearson
€40.84
Article exhausted; check for reprint
Content
Chapter 1: Management Communication in Transition
Case 1.1: Odwalla, Inc. (A).
Case 1.2: Great West Casualty v. Estate of G. Witherspoon (A).
Case 1.3: Great Lakes Garments, Inc.
Chapter 2: Communication and Strategy
Case 2.1: Starbucks Corporation: Can Customers Breastfeed in a Coffee Shop?
Case 2.2: Augusta National Golf Club: Membership for Women or Staying the
Course?
Case 2.3: Taco Bell Corporation: Public Perception and Brand Protection.
Chapter 3: Communication Ethics
Case 3.1: Excel Industries (A)
Case 3.2: A Collection Scandal at Sears Roebuck & Company.
Case 3.3: The Soul of Dell: The Value of Corporate Philosophy Statements.
Case 3.4: Arthur Anderson, LLP: An Accounting Firm in Crisis.
Chapter 4: Speaking
Case 4.1: A Last Minute Change at Old Dominion Trust.
Case 4.2: Preparing to Speak at Staples, Inc.
Chapter 5: Writing
Case 5.1: Cypress Semiconductor Corporation.
Case 5.2: Farberware Products of America.
Case 5.3: Volvo of North America
Chapter 6: Persuasion
Case 6.1: The United States Olympic Committee: Persuading Business to Participate in the Olympic Movement.
Case 6.2: An Invitation to Wellness at Whirlpool Corporation.
Chapter 7: Technology
Case 7.1: Cerner Corporation
Case 7.2: Vitruvius Sportswear, Inc.
Chapter 8: Listening and Feedback
Case 8.1 (A): Earl's Family Restaurants: The Role of the Regional Sales
Manager.
Case 8.1 (B): Earl's Family Restaurants: The Role of the Chief Buyer.
Case 8.1 (C): Earl's Family Restaurants: The Role of the Observer.
Case 8.2 (A): The Kroger Company: The Role of the Store Manager.
Case 8.2 (B): The Kroger Company: The Role of the Pepsi-Cola Sales Manager.
Case 8.2 (C): The Kroger Company: The Role of the Instructional Facilitator.
Case 8.3: Three Feedback Exercises.
Chapter 9: Nonverbal Communication
Case 9.1: Olive Garden Restaurants Division.
Case 9.2: Waukegan Materials, Inc.
Chapter 10: Intercultural and International Communication
Case 10.1: Oak Brook Medical Systems, Inc.
Case 10.2: LaJolla Software, Inc.
Chapter 11: Conflict Management
Case 11.1: Hayward Healthcare Systems, Inc.
Case 11.2: Dixie Industries, Inc.
Case 11.3: Hershey Foods: It's Time to Kiss and Make Up.
Chapter 12: Business Meetings
Case 12.1: Spartan Industries, Inc.
Case 12.2: American Rubber Products Company, Inc.
Chapter 13: Meeting the Media
Case 13.1: L'Oreal USA: Do Looks Really Matter in the Cosmetics Industry?
Case 13.2: Bayer AG: Anthrax and Cipro.
Exercise 13.1: Buon Giorno Italian Foods, Inc.
Exercise 13.2: O'Brien Paint Company.
Appendix A: Analyzing a Case Study
Appendix B: Writing a Case Study
Appendix C: Sample Business Letter
Appendix D: Sample Business Memo
Appendix E: Sample Strategy Memo
Appendix F: Documentation: Acknowledging the Sources of Your Research
Appendix G: Media Relations for Business Professionals: How to Prepare for a
Broadcast or Press Interview Index
Case 1.1: Odwalla, Inc. (A).
Case 1.2: Great West Casualty v. Estate of G. Witherspoon (A).
Case 1.3: Great Lakes Garments, Inc.
Chapter 2: Communication and Strategy
Case 2.1: Starbucks Corporation: Can Customers Breastfeed in a Coffee Shop?
Case 2.2: Augusta National Golf Club: Membership for Women or Staying the
Course?
Case 2.3: Taco Bell Corporation: Public Perception and Brand Protection.
Chapter 3: Communication Ethics
Case 3.1: Excel Industries (A)
Case 3.2: A Collection Scandal at Sears Roebuck & Company.
Case 3.3: The Soul of Dell: The Value of Corporate Philosophy Statements.
Case 3.4: Arthur Anderson, LLP: An Accounting Firm in Crisis.
Chapter 4: Speaking
Case 4.1: A Last Minute Change at Old Dominion Trust.
Case 4.2: Preparing to Speak at Staples, Inc.
Chapter 5: Writing
Case 5.1: Cypress Semiconductor Corporation.
Case 5.2: Farberware Products of America.
Case 5.3: Volvo of North America
Chapter 6: Persuasion
Case 6.1: The United States Olympic Committee: Persuading Business to Participate in the Olympic Movement.
Case 6.2: An Invitation to Wellness at Whirlpool Corporation.
Chapter 7: Technology
Case 7.1: Cerner Corporation
Case 7.2: Vitruvius Sportswear, Inc.
Chapter 8: Listening and Feedback
Case 8.1 (A): Earl's Family Restaurants: The Role of the Regional Sales
Manager.
Case 8.1 (B): Earl's Family Restaurants: The Role of the Chief Buyer.
Case 8.1 (C): Earl's Family Restaurants: The Role of the Observer.
Case 8.2 (A): The Kroger Company: The Role of the Store Manager.
Case 8.2 (B): The Kroger Company: The Role of the Pepsi-Cola Sales Manager.
Case 8.2 (C): The Kroger Company: The Role of the Instructional Facilitator.
Case 8.3: Three Feedback Exercises.
Chapter 9: Nonverbal Communication
Case 9.1: Olive Garden Restaurants Division.
Case 9.2: Waukegan Materials, Inc.
Chapter 10: Intercultural and International Communication
Case 10.1: Oak Brook Medical Systems, Inc.
Case 10.2: LaJolla Software, Inc.
Chapter 11: Conflict Management
Case 11.1: Hayward Healthcare Systems, Inc.
Case 11.2: Dixie Industries, Inc.
Case 11.3: Hershey Foods: It's Time to Kiss and Make Up.
Chapter 12: Business Meetings
Case 12.1: Spartan Industries, Inc.
Case 12.2: American Rubber Products Company, Inc.
Chapter 13: Meeting the Media
Case 13.1: L'Oreal USA: Do Looks Really Matter in the Cosmetics Industry?
Case 13.2: Bayer AG: Anthrax and Cipro.
Exercise 13.1: Buon Giorno Italian Foods, Inc.
Exercise 13.2: O'Brien Paint Company.
Appendix A: Analyzing a Case Study
Appendix B: Writing a Case Study
Appendix C: Sample Business Letter
Appendix D: Sample Business Memo
Appendix E: Sample Strategy Memo
Appendix F: Documentation: Acknowledging the Sources of Your Research
Appendix G: Media Relations for Business Professionals: How to Prepare for a
Broadcast or Press Interview Index