
Video 2040
The New Mediatech, AI, and the Next Generation of Media
Eli Noam(Author)
Edward Elgar Publishing
Will be published approx. on 28. January 2026
Book
Hardback
564 pages
978-1-0353-5816-8 (ISBN)
Description
This visionary and wide-ranging book explores the future of video media, integrating historic and current developments of TV and online video with an empirical anticipation of the next generation of media technology, content, business, and policy. Leading economist Eli Noam considers a wide range of topics such as technology components, content genres, economic models, platform companies, societal impacts, and regulation.
Providing a prescient analysis into 'Video 4.0', Noam discusses how existing building blocks and emerging trends in technology and business will create new styles and providers of media, with strong experiential and personalized elements inspired by video games and held together by AI. Chapters cover key aspects of video media technology including sustainability, Virtual Reality, metaverses, blockchains, 3D immersion, interactivity, participation, and experiential video. Video 2040 explores opportunities and identifies problems, obstacles and misprognostications. It highlights solutions for overcoming and adapting to these issues.
The book is an enlightening read for students and academics in media and communications, business and management, and political science and law. It is also a roadmap for media and online professionals, policymakers, and financial experts as they explore the future of their industries.
Providing a prescient analysis into 'Video 4.0', Noam discusses how existing building blocks and emerging trends in technology and business will create new styles and providers of media, with strong experiential and personalized elements inspired by video games and held together by AI. Chapters cover key aspects of video media technology including sustainability, Virtual Reality, metaverses, blockchains, 3D immersion, interactivity, participation, and experiential video. Video 2040 explores opportunities and identifies problems, obstacles and misprognostications. It highlights solutions for overcoming and adapting to these issues.
The book is an enlightening read for students and academics in media and communications, business and management, and political science and law. It is also a roadmap for media and online professionals, policymakers, and financial experts as they explore the future of their industries.
Reviews / Votes
'Video 2040 is a tour de force, anchored in Eli Noam's deep understanding of the factors shaping a world of more personalized and immersive entertainment, education, and cultural experiences and their social implications. A must read for those seriously interested in the future of media, communication, and information technology.' -- William H. Dutton, University of Oxford, UK 'Eli Noam thoroughly understands video technology and how content creators use its advancement in innovative ways. In this work he comprehensively explores and projects the next generation of technology and creativity that will shape the evolution of entertainment, gaming, advertising, interactivity and all the other ways consumers will use video.' -- Bob Zitter, Retired EVP and Chief Technology Officer, HBO, USA 'The Internet came alive in 1969, but you wouldn't know it. It was text-forward, never intended to carry video, just text, mostly uppercase and fixed pitch among us computer nerds. Today the Internet is video-forward - more than 90% of Internet traffic is video among us social media influencers and our victims. The Internet's path from text to video was tortuous. Unpredictable. So Professor Noam is brave to predict the future of video out a decade or more. He calls it Video 4.0. He compounds his prognostications by sketching the roles to be played by artificial intelligence. He worries about whether Internet infrastructure can keep up. My prediction is that Video 4.0 will have all the infrastructure it needs. We are already working to standardize terabit Ethernet.' -- Bob Metcalfe, University of Texas, USAMore details
Language
English
Place of publication
Cheltenham
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-1-0353-5816-8 (9781035358168)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Eli Noam, Professor of Finance and Garrett Professor of Public Policy and Business Responsibility, Columbia University Business School and Director, Columbia Institute for Tele-Information, USA
Content
Contents
PART I THE SETTING
1 Introduction to video media 2040
2 Technology trends
PART II BUILDING BLOCKS FOR NEXT-GENERATION VIDEO
3 Video processors and video clouds
4 Network infrastructure
5 Video displays, haptics, and interfaces
6 Blockchain
7 Real-time rendering
PART III CONTENT ELEMENTS FOR NEXT-GENERATION VIDEO
8 Video games
9 Immersion
10 Individualization
11 Interactivity
12 Metaverses
13 The poor track record of building blocks for Video 4.0
PART IV THE ROLE OF ARTIFICIAL INTELLIGENCE IN
NEXT-GENERATION VIDEO
14 An overview of AI
15 How AI can be used in film and video
16 AI as the key element in next-generation video
PART V VIDEO 4.0: PUTTING THE PIECES TOGETHER
17 What Video 4.0 might look like
18 Business models for Video 4.0 platforms
19 The industry structure of Video 4.0
20 Technology and cybersecurity constraints of Video 4.0
21 The regulation of Video 4.0
22 Societal implications
23 Summary and outlook on next-generation Video 4.0
24 Appendix: Major companies for the future Video 4.0
PART I THE SETTING
1 Introduction to video media 2040
2 Technology trends
PART II BUILDING BLOCKS FOR NEXT-GENERATION VIDEO
3 Video processors and video clouds
4 Network infrastructure
5 Video displays, haptics, and interfaces
6 Blockchain
7 Real-time rendering
PART III CONTENT ELEMENTS FOR NEXT-GENERATION VIDEO
8 Video games
9 Immersion
10 Individualization
11 Interactivity
12 Metaverses
13 The poor track record of building blocks for Video 4.0
PART IV THE ROLE OF ARTIFICIAL INTELLIGENCE IN
NEXT-GENERATION VIDEO
14 An overview of AI
15 How AI can be used in film and video
16 AI as the key element in next-generation video
PART V VIDEO 4.0: PUTTING THE PIECES TOGETHER
17 What Video 4.0 might look like
18 Business models for Video 4.0 platforms
19 The industry structure of Video 4.0
20 Technology and cybersecurity constraints of Video 4.0
21 The regulation of Video 4.0
22 Societal implications
23 Summary and outlook on next-generation Video 4.0
24 Appendix: Major companies for the future Video 4.0