Entrepreneurial Cosplay
Creating Identity, Building Identity, Brand and Business Acumen
1st Edition
Published on 1. June 2023
Book
Hardback
216 pages
978-1-032-21758-1 (ISBN)
Description
Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in entrepreneurial and intrapreneurial practices to gain personal and professional success.
Centered around the concept of entrepreneurship and the newly emerging concept of intrapreneurship - using entrepreneurial principles to enhance or further an existing concept, organization or product - the book showcases the ways in which cosplayers create new ideas, new ways of working and new ways of doing things, exploiting their knowledge to create new opportunities. By analyzing the numerous motivations driving cosplay behavior (self-expression, external recognition and financial gain), this volume provides a unique view of current cosplay practice and its relationship to economic activity.
Offering important insight into this emerging area, this book will be of interest to scholars seeking to learn how entrepreneurial and economic models may be used to understand the emerging field of cosplay studies, as well as students and scholars working in the fields of Entrepreneurship, Business, Fan Studies, Visual Art Studies and Gender Studies.
Centered around the concept of entrepreneurship and the newly emerging concept of intrapreneurship - using entrepreneurial principles to enhance or further an existing concept, organization or product - the book showcases the ways in which cosplayers create new ideas, new ways of working and new ways of doing things, exploiting their knowledge to create new opportunities. By analyzing the numerous motivations driving cosplay behavior (self-expression, external recognition and financial gain), this volume provides a unique view of current cosplay practice and its relationship to economic activity.
Offering important insight into this emerging area, this book will be of interest to scholars seeking to learn how entrepreneurial and economic models may be used to understand the emerging field of cosplay studies, as well as students and scholars working in the fields of Entrepreneurship, Business, Fan Studies, Visual Art Studies and Gender Studies.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Academic, Postgraduate, and Undergraduate Advanced
Illustrations
15 s/w Abbildungen, 6 s/w Photographien bzw. Rasterbilder, 9 s/w Zeichnungen, 1 s/w Tabelle
1 Tables, black and white; 9 Line drawings, black and white; 6 Halftones, black and white; 15 Illustrations, black and white
Dimensions
Height: 240 mm
Width: 161 mm
Thickness: 17 mm
Weight
511 gr
ISBN-13
978-1-032-21758-1 (9781032217581)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Elizabeth Gackstetter Nichols | Amy C. Lewis | Dave Tomczyk
Entrepreneurial Cosplay
Creating Identity, Building Identity, Brand and Business Acumen
Book
11/2024
1st Edition
Routledge
€63.20
Shipment within 10-20 days
Elizabeth Gackstetter Nichols | Amy C. Lewis | Dave Tomczyk
Entrepreneurial Cosplay
Creating Identity, Building Identity, Brand and Business Acumen
E-Book
06/2023
1st Edition
Routledge
€55.49
Available for download
Elizabeth Gackstetter Nichols | Amy C. Lewis | Dave Tomczyk
Entrepreneurial Cosplay
Creating Identity, Building Identity, Brand and Business Acumen
E-Book
06/2023
1st Edition
Routledge
€55.49
Available for download
Persons
Elizabeth Gackstetter Nichols is a professor of Spanish and gender studies at Drury University. Her research covers international beauty work, cosplay and popular culture. She is a long-time cosplayer and blogs at www.cosplaymom.com.
Amy C. Lewis is a professor of management and associate dean of business at Texas A&M University-San Antonio. Her research interests involve social identity, motivated cognition and stigma. She also enjoys cosplaying, primarily focusing on the Star Trek fandom.
Dave Tomcyzk is an associate professor of entrepreneurship and game design at Quinnipiac University. His research covers unusual businesses, creativity and how to teach entrepreneurship. His first board game, Catharsis, was published by his company Cyber Wizard Games in 2022.
Amy C. Lewis is a professor of management and associate dean of business at Texas A&M University-San Antonio. Her research interests involve social identity, motivated cognition and stigma. She also enjoys cosplaying, primarily focusing on the Star Trek fandom.
Dave Tomcyzk is an associate professor of entrepreneurship and game design at Quinnipiac University. His research covers unusual businesses, creativity and how to teach entrepreneurship. His first board game, Catharsis, was published by his company Cyber Wizard Games in 2022.
Content
Introduction
Elizabeth Gackstetter Nichols, Dave Tomczyk and Amy C. Lewis
Part 1: Ideas, Innovation, and Failure
Chapter 1- Entrepreneurial Cosplay: Success Maximization, Business Ownership, and the Entrepreneurial Mentality
Dave Tomczyk
Chapter 2- Third Party Content Creators in eSport
Christopher McCutcheon, Michael Hitchens, Mitchell McEwan
Chapter 3- Entrepreneurial Cosplay: Women and Crossplay in Mexico
Mitzi Ariana Perez Trejo
Part 2: Intrapraneurship
Chapter 4- Reign in Your Baloney Pony: Managing Sexual Taboo for Success
Elizabeth Gackstetter Nichols
Chapter 5- Nerds and Copyright
Matthew Mangum
Chapter 6- Threat of Familiar Faces: Cosplay Outside of Conventions
Luxx Mishou
Chapter 7- Violence against Women in The Witcher and Game of Thrones
Madison Sears & Mary Ingram-Waters
Chapter 8- Cosplay through a Lens of Family Business
D'Lisa N. McKee
Part 3: (Self)-Branding
Chapter 9- Marketing, Personal Branding, and Positioning: Cosplay: Personal Branding ... on Steroids!
Ruby Daniels
Chapter 10- Child Cosplayers: Embodying Potentialities
Sara Austin
Chapter 11- Heroic Returns on Investment: Economic Considerations of Cosplay in the United States
Erin Kenny
Chapter 12-Managing Cosplay Identities: For love or money?
Amy C. Lewis
Elizabeth Gackstetter Nichols, Dave Tomczyk and Amy C. Lewis
Part 1: Ideas, Innovation, and Failure
Chapter 1- Entrepreneurial Cosplay: Success Maximization, Business Ownership, and the Entrepreneurial Mentality
Dave Tomczyk
Chapter 2- Third Party Content Creators in eSport
Christopher McCutcheon, Michael Hitchens, Mitchell McEwan
Chapter 3- Entrepreneurial Cosplay: Women and Crossplay in Mexico
Mitzi Ariana Perez Trejo
Part 2: Intrapraneurship
Chapter 4- Reign in Your Baloney Pony: Managing Sexual Taboo for Success
Elizabeth Gackstetter Nichols
Chapter 5- Nerds and Copyright
Matthew Mangum
Chapter 6- Threat of Familiar Faces: Cosplay Outside of Conventions
Luxx Mishou
Chapter 7- Violence against Women in The Witcher and Game of Thrones
Madison Sears & Mary Ingram-Waters
Chapter 8- Cosplay through a Lens of Family Business
D'Lisa N. McKee
Part 3: (Self)-Branding
Chapter 9- Marketing, Personal Branding, and Positioning: Cosplay: Personal Branding ... on Steroids!
Ruby Daniels
Chapter 10- Child Cosplayers: Embodying Potentialities
Sara Austin
Chapter 11- Heroic Returns on Investment: Economic Considerations of Cosplay in the United States
Erin Kenny
Chapter 12-Managing Cosplay Identities: For love or money?
Amy C. Lewis