Public Relations Writing

Part one PR writing, roles and responsibility: public relations and the writer; ethical and legal responsibilities of the PR writer; persuasion; research for the public relations writer. Part two writing principles; writing for clarity and interest; simplifying the complex; grammar, spelling, punctuation. Part three writing for select audiences: memos and letters, reports and proposals; backgrounders and position Papers. Part four writing for mass media audiences: news releases for print media; news for broadcasting; features for print and broadcasting; writing advertising copy; crisis communication. Part five writing for special audiences: newsletters; brochures and web pages; employee/association/trade magazines and presentations; annual, employee and public interest reports; media kits; campaign writing.