Public Relations Writing
Form and Style
Wadsworth Publishing Co Inc
6th Edition
Published on 7. June 2000
Book
Paperback/Softback
448 pages
978-0-534-55639-6 (ISBN)
Description
This text covers all aspects of public relations writing, including the type of writing required, ethical and legal responsiblities and research. It also concentrates on the type of groups to whom the writing is directed such as small and special audiences and the media.
More details
Edition
6th Revised edition
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Target group
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 229 mm
Width: 190 mm
Thickness: 19 mm
Weight
748 gr
ISBN-13
978-0-534-55639-6 (9780534556396)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
08/1997
5th Edition
Wadsworth Publishing Co Inc
€50.99
Article exhausted; check for reprint
Content
Part one PR writing, roles and responsibility: public relations and the writer; ethical and legal responsibilities of the PR writer; persuasion; research for the public relations writer. Part two writing principles; writing for clarity and interest; simplifying the complex; grammar, spelling, punctuation. Part three writing for select audiences: memos and letters, reports and proposals; backgrounders and position Papers. Part four writing for mass media audiences: news releases for print media; news for broadcasting; features for print and broadcasting; writing advertising copy; crisis communication. Part five writing for special audiences: newsletters; brochures and web pages; employee/association/trade magazines and presentations; annual, employee and public interest reports; media kits; campaign writing.