Public Relations Writing
Form and Style
5th Edition
Published on 6. August 1997
Book
Paperback/Softback
528 pages
978-0-534-52290-2 (ISBN)
Description
Examines writing for public relations. Topics covered in this volume include: ethical and legal responsibilities of the PR writer; persuasion; research for the public relations writer; writing for clarity and interest; and grammar, spelling and punctuation.
Examines writing for public relations. Topics covered in this volume include: ethical and legal responsibilities of the PR writer; persuasion; research for the public relations writer; writing for clarity and interest; and grammar, spelling and punctuation.
Examines writing for public relations. Topics covered in this volume include: ethical and legal responsibilities of the PR writer; persuasion; research for the public relations writer; writing for clarity and interest; and grammar, spelling and punctuation.
More details
Edition
5th Revised edition
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
index
Dimensions
Height: 235 mm
Width: 190 mm
Weight
794 gr
ISBN-13
978-0-534-52290-2 (9780534522902)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
06/2000
6th Edition
Wadsworth Publishing Co Inc
€55.95
Article is exhausted; no reprint
Previous edition
Book
12/1994
4th Edition
Wadsworth Publishing Co Inc
€54.11
Article exhausted; check for reprint
Content
PART ONE: PR WRITING: ROLES AND RESPONSIBILITY. 1. Public Relations and the Writer. 2. Ethical and Legal Responsibilities of the PR Writer. 3. Persuasion. 4. Research for the Public Relations Writer. PART TWO: WRITING PRINCIPLES. 5. Writing for Clarity and Interest. 6. Simplifying the Complex. 7. Grammar, Spelling, Punctuation. PART THREE: WRITING FOR SELECT AUDIENCES. 8. Memos and Letters, Reports and Proposals. 9. Backgrounders and Position Papers. PART FOUR: WRITING FOR MASS MEDIA AUDIENCES. 10. News Releases for Print Media. 11. News for Broadcasting. 12. Features for Print and Broadcasting. 13. Writing Advertising Copy. 14. Crisis Communication. PART FIVE: WRITING FOR SPECIAL AUDIENCES. 15. Newsletters. 16. Brochures and Web Pages. 17. Employee/Association/Trade Magazines and Presentations. 18. Annual, Employee and Public Interest Reports. 19. Media Kits. 20. Campaign Writing.