
ManageFirst
Restaurant Marketing with Pencil/Paper Exam
Pearson (Publisher)
Published on 5. May 2006
Book
Paperback/Softback
192 pages
978-0-13-222206-8 (ISBN)
Article exhausted; check for reprint
Description
Appropriate for Restaurant Marketing courses within Culinary Arts and Hospitality Management departments.
NEW! Exam Prep Guides for The ManageFirst Program - An exam prep guide is available for each one of the ten ManageFirst titles.
Contents Include:
Test taking strategies
Practice exam questions written to the NRAEF test item writing guidelines
Explanations for answers with remediation to the competency guides
Glossary of key terms
A brief competency guide which is focused on Restaurant Marketing. Designed to support a core textbook and provide students with marketable management skills for a career within the Culinary Arts and Foodservice industry.
Introducing the ManageFirst ProgramTM from the National Restaurant Association Educational Foundation (NRAEF). This new management training certification program is based on a set of competencies defined by the restaurant, foodservice and hospitality industry as those needed for success. This competency-based program includes 12 topics, each with a competency guide, exam, instructor resources and certificate. Students earn a certification for each exam passed. The topics and exams are aligned to typical on-campus courses.
This competency guide includes a PENCIL/PAPER version of the examination sheet. NRAEF ManageFirst: Restaurant Marketing w/ On-line Testing Access Code Cardis also available.
For additional information about the NRAEF ManageFirstTM Program please visit www.prenhall.com/managefirst
If you are interesting in purchasing managefirst for your organization and you are NOT affiliated with a school or university, please email managefirst@pearson.com so we can have someone from our business and industry group contact you directly.
NEW! Exam Prep Guides for The ManageFirst Program - An exam prep guide is available for each one of the ten ManageFirst titles.
Contents Include:
Test taking strategies
Practice exam questions written to the NRAEF test item writing guidelines
Explanations for answers with remediation to the competency guides
Glossary of key terms
A brief competency guide which is focused on Restaurant Marketing. Designed to support a core textbook and provide students with marketable management skills for a career within the Culinary Arts and Foodservice industry.
Introducing the ManageFirst ProgramTM from the National Restaurant Association Educational Foundation (NRAEF). This new management training certification program is based on a set of competencies defined by the restaurant, foodservice and hospitality industry as those needed for success. This competency-based program includes 12 topics, each with a competency guide, exam, instructor resources and certificate. Students earn a certification for each exam passed. The topics and exams are aligned to typical on-campus courses.
This competency guide includes a PENCIL/PAPER version of the examination sheet. NRAEF ManageFirst: Restaurant Marketing w/ On-line Testing Access Code Cardis also available.
For additional information about the NRAEF ManageFirstTM Program please visit www.prenhall.com/managefirst
If you are interesting in purchasing managefirst for your organization and you are NOT affiliated with a school or university, please email managefirst@pearson.com so we can have someone from our business and industry group contact you directly.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 214 mm
Width: 268 mm
Thickness: 8 mm
Weight
381 gr
ISBN-13
978-0-13-222206-8 (9780132222068)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

Book
04/2012
2nd Edition
Pearson
€71.28
Shipment within 15-20 days
Content
Chapter 1 Factors That Impact Menu Item Selection
? Marketing Environment
? Selecting Menu Items
? Changing a Menu
? Internal Operational Concerns When Choosing New Items
Chapter 2 Meeting Nutritional Needs and Food Preferences of Customers
? Factors Influencing Food Selection
? Sources of Nutritional Components on the Menu
? Nutritional Information for Customers
? Nutritional Cooking Methods
? Types of Vegetarian Diets
? Addressing Food Allergies
Chapter 3 Menu Layout and Design
? Purposes of the Menu
? Relationship of Menu Design to Marketing
? Menu Psychology
? Menu Layout and Design Principles
Chapter 4 Menu Pricing
? Use of Price in Strategic Marketing
? Impact of External Environment on Prices
? Pricing Strategies
? Pricing and Gross Profit Margin
? Pricing Methods
? Employee Meal Pricing
Chapter 5 The Alcohol Beverage Menu
? Alcoholic Beverages in Restaurants
? Merchandising Wine
? Merchandising Spirits
? Merchandising Beer and Ales
? Pricing Alcoholic Beverages
Chapter 6 Menu Item Sales Performance Analysis
? Sales Evaluation Measures
? Popularity Evaluation Measures
? Profitability Evaluation Measures
? Other Measures Used to Evaluate Menus
Chapter 7 Menu Sales Mix Analysis
? Purposes of Sales Mix Analysis
? Performing a Sales Mix Analysis
? Changing the Menu Based on Analysis
Field Project
Index
? Marketing Environment
? Selecting Menu Items
? Changing a Menu
? Internal Operational Concerns When Choosing New Items
Chapter 2 Meeting Nutritional Needs and Food Preferences of Customers
? Factors Influencing Food Selection
? Sources of Nutritional Components on the Menu
? Nutritional Information for Customers
? Nutritional Cooking Methods
? Types of Vegetarian Diets
? Addressing Food Allergies
Chapter 3 Menu Layout and Design
? Purposes of the Menu
? Relationship of Menu Design to Marketing
? Menu Psychology
? Menu Layout and Design Principles
Chapter 4 Menu Pricing
? Use of Price in Strategic Marketing
? Impact of External Environment on Prices
? Pricing Strategies
? Pricing and Gross Profit Margin
? Pricing Methods
? Employee Meal Pricing
Chapter 5 The Alcohol Beverage Menu
? Alcoholic Beverages in Restaurants
? Merchandising Wine
? Merchandising Spirits
? Merchandising Beer and Ales
? Pricing Alcoholic Beverages
Chapter 6 Menu Item Sales Performance Analysis
? Sales Evaluation Measures
? Popularity Evaluation Measures
? Profitability Evaluation Measures
? Other Measures Used to Evaluate Menus
Chapter 7 Menu Sales Mix Analysis
? Purposes of Sales Mix Analysis
? Performing a Sales Mix Analysis
? Changing the Menu Based on Analysis
Field Project
Index