
Consuming Television
Television and its Audiences
Bob Mullan(Author)
Wiley (Publisher)
1st Edition
Published on 27. February 1997
Book
Paperback/Softback
256 pages
978-0-631-20234-9 (ISBN)
Description
Consuming Television is a textbook designed to introduce students to the role of television in contemporary society and to encourage an understanding of what contemporary audiences are all about.
Written clearly and simply, and devoid of jargon
Covers both the empirical and theoretical ground in a lively manner
Unlike most books on the television audience, this volume looks at the programmes themselves, as well as the production process (including policies which affect television production)
Written clearly and simply, and devoid of jargon
Covers both the empirical and theoretical ground in a lively manner
Unlike most books on the television audience, this volume looks at the programmes themselves, as well as the production process (including policies which affect television production)
Reviews / Votes
"An invaluable book; the author knows a very great deal about television in a global sense and writes with a huge amount of infectious enthusiasm." Ian Mowatt, Glasgow Caledonian UniversityMore details
Language
English
Place of publication
Hoboken
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 248 mm
Width: 174 mm
Thickness: 19 mm
Weight
454 gr
ISBN-13
978-0-631-20234-9 (9780631202349)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Bob Mullan is the author of Consuming Television: Television and its Audiences, published by Wiley.
Content
Introduction. 1. Audiences.
2. Technology.
3. Programmes.
4. Quality Television.
5. News.
6.Television, Politics, and Impartiality.
7. Offensive Television.
8. Children, Regulation, and the 'Effects' of Television.
9. Television's Uncertain Future.
Postscript: "Don't Ask What does People Harm. Ask what Does Them Good".
Notes.
Bibliography.
2. Technology.
3. Programmes.
4. Quality Television.
5. News.
6.Television, Politics, and Impartiality.
7. Offensive Television.
8. Children, Regulation, and the 'Effects' of Television.
9. Television's Uncertain Future.
Postscript: "Don't Ask What does People Harm. Ask what Does Them Good".
Notes.
Bibliography.