
Entertainment Management
Towards Best Practice
CABI Publishing
Published on 16. June 2014
Book
Hardback
328 pages
978-1-78064-022-8 (ISBN)
Description
Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends.
More details
Series
Language
English
Place of publication
Wallingford
United Kingdom
Target group
College/higher education
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 246 mm
Width: 188 mm
Thickness: 25 mm
Weight
1111 gr
ISBN-13
978-1-78064-022-8 (9781780640228)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Content
I: Contributors II: Foreword 1: The Entertainment Industries: A Re-introduction 2: Entertainment Environments 3: Marketing Entertainment 4: Managing Public Relations 5: Mass Media and Entertainment Management 6: Event Planning and Management 7: Management in Entertainment Organizations 8: Human Resources and Artist Management 9: Arts and Cultural Management 10: Responsible Entertainment Management 11: Enterprise, Creativity and Small Business 12: Introduction to Entertainment Law 13: Managing Strategic and Financial Performance 14: Consultancy 15: Visitor Attractions Management III: Afterword: The Future.