
Be Data Literate
The Data Literacy Skills Everyone Needs to Succeed
Jordan Morrow(Author)
Kogan Page Ltd (Publisher)
2nd Edition
Published on 3. September 2024
Book
Paperback/Softback
256 pages
978-1-3986-1777-3 (ISBN)
Description
WINNER:
International Book Awards 2023 - Business: Technology (1st edition)
Not everyone needs to be a data scientist, but everyone should be data literate in a fast-moving world that brings new technological developments every day.
It is not enough for a business to have the best data if those using it don't understand the right questions to ask or how to use the information generated to make decisions.
Be Data Literate
is the essential guide to developing the curiosity, creativity and critical thinking necessary to make anyone data literate, without needing a data science degree.
With learnings to show development and real-world examples from industries implementing data literacy skills, this new edition includes groundbreaking insights into the future of data and AI.
Be Data Literate
is a practical guide to understanding the four levels of analytics, how to analyze data and the key steps to making smarter, data-informed decisions.
Reviews / Votes
"Data literacy remains a crucial skill in today's data-driven world, and no one understands this better than Jordan Morrow. In this updated second edition, he delves even deeper into the essential concepts and practical applications of data literacy. Whether you're looking to enhance your own data skills or uplift your entire team, this book is the definitive guide you need. Start your journey to data mastery with this comprehensive and insightful resource!"More details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
College/higher education
Edition type
Revised edition
Product notice
Paperback (trade)
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 14 mm
Weight
395 gr
ISBN-13
978-1-3986-1777-3 (9781398617773)
Schweitzer Classification
Other editions
Additional editions

Book
09/2024
2nd Edition
Kogan Page Ltd
€88.80
Shipment within 10-20 days
Previous edition

Book
03/2021
1st Edition
Kogan Page Ltd
€25.00
Article exhausted; check for reprint
Person
Author
Jordan Morrow is known as the "Godfather of Data Literacy", having helped pioneer the field by building one of the world's first data literacy programs and driving thought leadership. He is the founder and CEO of Bodhi Data and Senior Vice President of Data and AI Transformation for AgileOne, helping to utilize data and AI
in the total talent management space. Morrow is a global trailblazer in the world of data literacy and enjoys his time traveling the world speaking and/or helping companies. He served as the Chair of the Advisory Board for The Data Literacy Project, has spoken at numerous conferences around the world, and is an active voice in the data and analytics community. He has also helped companies and organizations around the world, including the United Nations, build and understand data literacy. Morrow is based near Salt Lake City, Utah and is the author of three books: Be Data Literate, Be Data Driven, Be Data Analytical, and Business 101 for the Data Professional all published by Kogan Page.
Content
-
- Chapter - 01: The World of Data;
- Chapter - 02: The Four Levels of Analytics;
- Chapter - 03: Defining Data Literacy;
- Chapter - 04: The Data Literacy Umbrella;
- Chapter - 05: Reading and Speaking the Language of Data;
- Chapter - 06: Combining Data Literacy and the Four Levels of Analytics;
- Chapter - 07: The Steps of Data Literacy Learning;
- Chapter - 08: The Three Cs of Data Literacy;
- Chapter - 09: Data Informed Decision-Making;
- Chapter - 10: Data Literacy and Data and Analytical Strategy;
- Chapter - 11: Data Literacy in the Age of AI;
- Chapter - 12: Begin Your Data and Analytics Journey;