Destination Brands
Managing Place Reputation
3rd Edition
Published on 9. March 2011
Book
Paperback/Softback
392 pages
978-0-08-096930-5 (ISBN)
Description
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.
It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
More details
Edition
3rd edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Adult education
Third year undergraduates and postgraduates on tourism and tourism marketing courses; tourism and marketing professionals, advertising/marketing agencies.
Dimensions
Height: 235 mm
Width: 191 mm
Thickness: 21 mm
Weight
733 gr
ISBN-13
978-0-08-096930-5 (9780080969305)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
11/2015
3rd Edition
Routledge
€264.40
Shipment within 10-20 days
Nigel Morgan | Annette Pritchard | Roger Pride
Destination Brands
E-Book
05/2012
3rd Edition
Routledge
€72.49
Available for download
Nigel Morgan | Annette Pritchard | Roger Pride
Destination Brands
E-Book
05/2012
3rd Edition
Routledge
€72.49
Available for download
Previous edition
Nigel Morgan | Annette Pritchard | Roger Pride
Destination Branding Revised 2nd Edition
Creating the unique destination proposition
Book
09/2009
2nd Edition
Butterworth-Heinemann
€60.91
Article exhausted; check for reprint
Persons
Nigel Morgan, Annette Pritchard, Roger Pride
Content
Part 1: Destination Branding Concepts 1. Introduction: Tourism Places, Branding and Reputation Management 2. Branding and the Nation 3. Competitive Identity and Brand Management 4. A Place Marketing and Brand Management Perspective Revisited 5. The Theory of Country Brand and Product Images Part 2: Destination Branding Challenges 6. The Integration Challenge 7. The Partnership Challenge 8. The Leadership Challenge 9. The People Challenge 10. The Digital Challenge 11. The Authenticity Challenge 12. The Aesthetics Challenge 13. The Accountability Challenge: Budgeting and Evaluation 14. The Ethical Challenge 15. The Future Challenge: Scenario Planning Part 3: Destination Brand Management Cases 16. Branding, Stakeholders and Integration: Nambia 17. Branding, Nationhood and Identity: Singapore 18. Branding and New Destinations 19. Branding and Small Cities: The USA 20. Branding and Landmark Projects: Hong Kong and Macau 21. Branding and Blogging: Wales 22. Branding and Sports Events: Sydney, Adelaide and Melbourne 23. Branding and Cultural Events: Milan and Expo 2015 24. Branding and Mega-events: London 2012 25. Branding, Risk and Conflict: Northern Ireland