The Business of Advertising
1st Edition
Published on 26. November 2015
Book
Paperback/Softback
232 pages
978-1-138-99771-4 (ISBN)
Description
The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business.
First published in 1905.
First published in 1905.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 13 mm
Weight
360 gr
ISBN-13
978-1-138-99771-4 (9781138997714)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Clarence Moran
The Business of Advertising (RLE Advertising)
E-Book
05/2013
1st Edition
Routledge
€64.49
Available for download
Clarence Moran
The Business of Advertising (RLE Advertising)
E-Book
05/2013
1st Edition
Routledge
€64.49
Available for download
Clarence Moran
The Business of Advertising
Book
03/2013
1st Edition
Routledge
€170.80
Shipment within 15-20 days
Person
Moran, Clarence
Content
1. The Business of Advertising and its Utility 2. The History of Advertising 3. The Business of Mural Advertising 4. The Business of Advertising in the Press 5. The Business of Advertising by Circular 6. Art and Advertising: The Pictorial Poster 7. The Bill-Posters' Associations and their Censorship Committees 8. The Taxation and Rating of Advertisements 9. Restrictions on Advertising 10. The Problem of Control. Appendices. 1. Bye-Laws of the London County Council with Regard to Flash and Search Lights 2. Usual Definition of a Sky Sign 3. The Farnworth Clause 4. The Dover Clause. Index.