Tourism
The International Business
Published in March 1990
Book
Paperback/Softback
384 pages
978-0-13-924846-7 (ISBN)
Description
Suitable for introductory tourism classes in hotel and restaurant management and travel and tourism, this concise guide to how travel and tourism operate explores various facets of the subject. The text offers practical examples and advice on how to capture a share of the tourist market for a business, and is oriented towards management and the business side of the tourism industry. It examines the general principles of tourist movement, the means of travel and the characteristics of the market for each country. It then goes on to review various tourist destinations throughout the world, offers guidelines on developing a destination for tourism, pointing out pitfalls and outlining the benefits. Finally, the book provides material on fthe promotional techniques leading to success in the industry.
More details
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
College/higher education
Illustrations
Illustrations, col.maps
Dimensions
Height: 235 mm
Width: 185 mm
Weight
637 gr
ISBN-13
978-0-13-924846-7 (9780139248467)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
An overview of tourism: tourism - its historical development; who is the tourist?; how do tourists travel?; where do tourists go?; how is tourism organized?. The development of tourism: why develop tourism?; the planning of tourism; developing tourism; the management of tourism. The marketing of tourism: tourism promotion; travel distribution systems. The future of tourism - future trends; appendices.