Resorts
Management and Operation
1st Edition
Published on 19. February 2001
Book
Hardback
464 pages
978-0-471-36188-6 (ISBN)
Description
This unique management reference offers comprehensive coverage of the operation of today's wide range of resorts, from golf courses, ski resorts, spas, and casinos to theme-parks and cruises.
More details
Edition
1., Aufl.
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
Ill.
Dimensions
Height: 24.3 cm
Width: 19.5 cm
Weight
1021 gr
ISBN-13
978-0-471-36188-6 (9780471361886)
Schweitzer Classification
Other editions
New editions
Book
09/2007
2nd Edition
Wiley
€112.00
Article exhausted; check for reprint
Person
ROBERT CHRISTIE MILL, PhD, CHA, is Professor in the School of Hotel, Restaurant, and Tourism Management in the Daniels College of Business at the University of Denver.
Content
Foreword. Preface. Acknowledgments. RECREATIONAL FACILITIES. Resorts: An Introduction. The Resort Guest. Recreational Amenities: Development and Management. Design Principles. Mountain--Based Resorts. Water--Based Resorts. Golf-- and Tennis--Based Resorts. OPERATIONS AND MANAGEMENT. Marketing the Resort Experience. Resort Operations. Resort Economics. GUEST ACTIVITY PROGRAMMING. Guest Activity Programming and Format. Program Management and Evaluation. SPA Development and Operations. The Future of Resorts. Index.