
Org Design for Design Orgs
Building and Managing In-House Teams
O'Reilly (Publisher)
Published on 27. September 2016
Book
Paperback/Softback
198 pages
978-1-4919-3840-9 (ISBN)
Description
Design has become the key link between users and today's complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don't understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning. You'll discover: Why design's role has evolved in the digital age How to infuse design into every product and service experience The 12 qualities of effective design organizations How to structure your design team through a Centralized Partnership Design team roles and evolution The process of recruiting and hiring designers How to manage your design team and promote professional growth
More details
Language
English
Place of publication
Sebastopol
United States
Target group
Professional and scholarly
Dimensions
Height: 228 mm
Width: 151 mm
Thickness: 15 mm
Weight
296 gr
ISBN-13
978-1-4919-3840-9 (9781491938409)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Peter Merholz | Kristin Skinner
Org Design for Design Orgs
Building and Managing In-House Design Teams
E-Book
08/2016
O'Reilly
€25.49
Available for download

E-Book
08/2016
O'Reilly
€25.49
Available for download
Persons
Peter Merholz is President and one of the co-founders of Adaptive Path. For more than six years, he has been instrumental in developing the company's world-class consulting, training, and public events. Kristin Skinner is Managing Director at Adaptive Path where she established and leads the Design Program Management practice. She has shaped and lead over 40 of the firm's most strategic and complex projects and programs, working directly with C-suite stakeholders in the Fortune 50. She is also Head of Design Management at Capital One, an emerging function to address rapid growth in the design organization.