
Persuasion And Influence In A Week
How To Persuade In Seven Simple Steps
Di McLanachan(Author)
TEACH YOURSELF (Publisher)
Published on 8. September 2016
Book
Paperback/Softback
128 pages
978-1-4736-0861-0 (ISBN)
Description
Sunday - Explore factors that influence, both positively and negatively and discover how influencing is selling
Monday - Understand the power of personality and charisma and ensure you are putting the right message across
Tuesday - Use the Assertiveness Sentence technique to sound more confident in any situation
Wednesday - Discover the three elements of communication and how to use them to build rapid, effective rapport with others
Thursday - Learn to recognize the internal filters that we all have and utilize them in patterns of persuasion
Friday - Use NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement
Saturday - Learn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula
Monday - Understand the power of personality and charisma and ensure you are putting the right message across
Tuesday - Use the Assertiveness Sentence technique to sound more confident in any situation
Wednesday - Discover the three elements of communication and how to use them to build rapid, effective rapport with others
Thursday - Learn to recognize the internal filters that we all have and utilize them in patterns of persuasion
Friday - Use NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement
Saturday - Learn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula
More details
Language
English
Place of publication
United Kingdom
Publishing group
John Murray Press
Product notice
Paperback (UK-B)
Dimensions
Height: 198 mm
Width: 130 mm
Thickness: 10 mm
Weight
113 gr
ISBN-13
978-1-4736-0861-0 (9781473608610)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
07/2013
Teach Yourself Books
€3.99
Available for download
Person
Di McLanachan is the best-selling author of 'NLP for Business Excellence' and has also written
'Customer Care in a Week' for Hodder. She has been using and teaching a wide range of Influencing Skills techniques for many years, including the language patterns encapsulated in NLP methodologies. Di has run her own training business since 1993 and is a professional public speaker. In both of these capacities, influence and persuasion skills have been vital 'tools of the trade' for her continued success.
'Customer Care in a Week' for Hodder. She has been using and teaching a wide range of Influencing Skills techniques for many years, including the language patterns encapsulated in NLP methodologies. Di has run her own training business since 1993 and is a professional public speaker. In both of these capacities, influence and persuasion skills have been vital 'tools of the trade' for her continued success.
Content
: Sunday: What is influence?
: Sunday: What is influence?
: Monday: Conveying the right image
: Monday: Conveying the right image
: Tuesday: Becoming a voice of authority
: Tuesday: Becoming a voice of authority
: Wednesday: Speaking the language of influence
: Wednesday: Speaking the language of influence
: Thursday: Filtered thinking
: Thursday: Filtered thinking
: Friday: Flexible influencing
: Friday: Flexible influencing
: Saturday: Proven persuasion techniques
: Saturday: Proven persuasion techniques
: Sunday: What is influence?
: Monday: Conveying the right image
: Monday: Conveying the right image
: Tuesday: Becoming a voice of authority
: Tuesday: Becoming a voice of authority
: Wednesday: Speaking the language of influence
: Wednesday: Speaking the language of influence
: Thursday: Filtered thinking
: Thursday: Filtered thinking
: Friday: Flexible influencing
: Friday: Flexible influencing
: Saturday: Proven persuasion techniques
: Saturday: Proven persuasion techniques