Principles and Types of Speech Communication
14th Edition
Published on 7. February 2000
Book
Hardback
434 pages
978-0-321-04425-9 (ISBN)
Description
This highly esteemed introduction to public speaking offers comprehensive yet streamlined coverage of speech processes, preparation, channels and types. The new edition covers the theoretical as well as the practical aspects of public speaking. Hallmarks include a commitment to cultural sensitivity, with concrete advice for students on how they can speak effectively in a culturally diverse society, and a commitment to providing the most up-do-date research in the field. An accessible writing style that speaks to all students and excellent coverage of the use of computers and the Internet for speech research makes this revision the strongest ever.
Reviews / Votes
"I am impressed with the continued depth and insight the authors maintain in seeing and addressing trends in speech communication. I think this book is very well-written. I think it is scholarly. It is certainly timely."-James Monroe Stewart, Tennessee Technical University"The material on cultural diversity is especially well-done. I applaud the focus on meetings and conference as typical settings for public presentations."-Thomas B. Harte, Southeast Missouri State University
"This [text] is written in a user-friendly, accessible manner and the examples provided offer a window onto the world-today's world."-Julie Mactaggart, University of Minnesota
More details
Edition
14th edition
Language
English
Place of publication
New York
United States
Publishing group
Taylor & Francis Inc
Target group
Professional and scholarly
Dimensions
Height: 232 mm
Width: 187 mm
Weight
1000 gr
ISBN-13
978-0-321-04425-9 (9780321044259)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Raymie E. McKerrow | Bruce E. Gronbeck | Douglas Ehninger
Principles and Types of Public Speaking
Book
08/2002
15th Edition
Routledge
Unfortunately, price unknown
No shipping information available
Content
I. THE PROCESS OF SPEAKING PUBLICLY.
1. The Academic Study of Public Speaking.
2. Getting Started: Basic Tips for Speech Preparation and Delivery.
3. Setting the Scene for Community in a Diverse Culture: Speaking and Critical Listening.
4. Public Speaking and Cultural Life.
II. PREPARATION.
5. Analyzing the Audience and Occasion.
6. Developing Ideas: Finding and Using Supporting Materials.
7. Adapting the Speech Structure to Audience: The Motivated Sequence and Patterns of Internal Organization.
8. Maintaining Audience Attention and Involvement.
9. Developing the Speech Outline.
III. CHANNELS.
10. Using Language to Communicate.
11. Using Visual Aids.
12. Using Your Voice and Body to Communicate.
IV. TYPE.
13. Speeches to Inform.
14. Speeches to Persuade and Actuate.
15. Argument and Critical Thinking.
16. Building Social Coherence in a Diverse World: Speeches on Ceremonial Occasions.
17. Speaking at Conferences and Meetings.
1. The Academic Study of Public Speaking.
2. Getting Started: Basic Tips for Speech Preparation and Delivery.
3. Setting the Scene for Community in a Diverse Culture: Speaking and Critical Listening.
4. Public Speaking and Cultural Life.
II. PREPARATION.
5. Analyzing the Audience and Occasion.
6. Developing Ideas: Finding and Using Supporting Materials.
7. Adapting the Speech Structure to Audience: The Motivated Sequence and Patterns of Internal Organization.
8. Maintaining Audience Attention and Involvement.
9. Developing the Speech Outline.
III. CHANNELS.
10. Using Language to Communicate.
11. Using Visual Aids.
12. Using Your Voice and Body to Communicate.
IV. TYPE.
13. Speeches to Inform.
14. Speeches to Persuade and Actuate.
15. Argument and Critical Thinking.
16. Building Social Coherence in a Diverse World: Speeches on Ceremonial Occasions.
17. Speaking at Conferences and Meetings.