
The Netflix Effect
Technology and Entertainment in the 21st Century
Bloomsbury Academic USA (Publisher)
Published on 11. August 2016
Book
Hardback
272 pages
978-1-5013-0944-1 (ISBN)
Description
Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role, however, Netflix has drawn very little critical attention-far less than competitors such as YouTube, Apple, Amazon, Comcast, and HBO.
This collection addresses this gap, as the essays are designed to critically explore the breadth and diversity of Netflix's effect from a variety of different scholarly perspectives, a necessary approach considering the hybrid nature of Netflix, its inextricable links to new models of media production, distribution, viewer engagement and consumer behavior, its relationship to existing media conglomerates and consumer electronics, its capabilities as a web-based service provider and data network, and its reliance on a broader technological infrastructure.
This collection addresses this gap, as the essays are designed to critically explore the breadth and diversity of Netflix's effect from a variety of different scholarly perspectives, a necessary approach considering the hybrid nature of Netflix, its inextricable links to new models of media production, distribution, viewer engagement and consumer behavior, its relationship to existing media conglomerates and consumer electronics, its capabilities as a web-based service provider and data network, and its reliance on a broader technological infrastructure.
Reviews / Votes
Netflix is at the center of current debates about media distribution and consumption in the era of digital delivery across the globe. McDonald and Smith-Rowsey have assembled a lively, compelling, and wide-ranging collection of essays that tackle this rapidly evolving field from a variety of perspectives. The Netflix Effect will prove to a valuable resource in navigating the media industries during this extended time of transition. * Chuck Tryon, Associate Professor, Department of English, Fayetteville State University, USA and author of On-Demand Culture and Reinventing Cinema * Over the past decade, streaming services such as Netflix have shaped how we engage with media in a multi-screen, multi-platform, socially networked digital environment. The Netflix Effect's collection of insightful essays by academics from a range of disciplines puts a spotlight on this trend. Discussing Netflix's effects on technology, entertainment, industry, and society, this book speaks to some of the most pressing issues in the current media studies agenda. A must-read for anyone interested in net neutrality, distribution intermediaries, binge-watching, or the ideological underpinnings of the digital economy. * Patrick Vonderau, Professor, Department for Media Studies, Stockholm University, Sweden * Ranging from politics, economics and technology to transnational distribution, audience agency, and binge watching, the chapters in this collection reveal the diverse value of Netflix as a case study as well as speaks to the dramatic shifts taking place within screen culture. It is an excellent and worthwhile contribution to debates that are increasingly central to media industry and audience research. * Elizabeth Evans, Assistant Professor in Film and Television Studies, Department of Culture, Film and Media, University of Nottingham, UK * A comprehensive multidimensional analysis of Netflix in relation to the convergence of technology and media content as well as the provision and consumption of such content * Journalism & Mass Communication Quarterly *More details
Language
English
Place of publication
New York
United States
Publishing group
Bloomsbury Publishing Plc
Target group
College/higher education
Illustrations
7 bw illus
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 19 mm
Weight
543 gr
ISBN-13
978-1-5013-0944-1 (9781501309441)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Kevin McDonald | Daniel Smith-Rowsey
The Netflix Effect
Technology and Entertainment in the 21st Century
E-Book
08/2016
1st Edition
Bloomsbury Academic USA
€40.49
Available for download
Persons
Kevin McDonald teaches in the Communication Studies Department at California State University, Northridge, USA. His research focuses on film theory, contemporary Hollywood, and media industries. He is author of Film Theory: The Basics.
Daniel Smith-Rowsey is a visiting lecturer at Sacramento City College, USA, and award-winning filmmaker. His book Star Actors in the Hollywood Renaissance was nominated for a 2014 First Book Award by the Society of Cinema and Media Studies. He has been published in various collections and in Bright Lights Film Journal, Jura Gentium, Newsweek, and Der Spiegel.
Daniel Smith-Rowsey is a visiting lecturer at Sacramento City College, USA, and award-winning filmmaker. His book Star Actors in the Hollywood Renaissance was nominated for a 2014 First Book Award by the Society of Cinema and Media Studies. He has been published in various collections and in Bright Lights Film Journal, Jura Gentium, Newsweek, and Der Spiegel.
Editor
Cal State Northridge, USA
St. Mary's College of California, USA
Content
Introduction - Kevin McDonald and Daniel Smith-Rowsey
Part 1 Technology, Innovation, and Control
1 Netflix and the Coalition for an Open Internet - Lyell Davies
2 Framing the Future of Media Regulation through Netflix - Alison N. Novak
3 Netflix and the Myth of Choice/Participation/Autonomy - Sarah Arnold
4 Imaginative Indices and Deceptive Domains: How Netflix's Categories and Genres Redefine the Long Tail - Daniel Smith-Rowsey
5 Catered to Your Future Self: Netflix's "Predictive Personalization" and the Mathematization of Taste - Neta Alexander
Part 2 Changing Entertainment
6 "Forward Is the Battle Cry": Binge-Viewing Netflix's House of Cards - Casey J. McCormick
7 The Cognitive Psychological Effects of Binge-Watching - Zachary Snider
8 Binge-Watching "Noir" at Home: Reimagining Cinematic Reception and Distribution via Netflix - Sheri Chinen Biesen
9 Netflix and the Documentary Boom - Sudeep Sharma
10 Seeing Blackness in Prison: Understanding Prison Diversity on Netflix's Orange Is the New Black - Brittany Farr
Part 3 The Business of Media Convergence
11 Questioning Netflix's Revolutionary Impact: Changes in the Business and Consumption of Television - Cameron Lindsey
12 Individual Disruptors and Economic Gamechangers: Netflix, New Media, and Neoliberalism - Gerald Sim
13 From Online Video Store to Global Internet TV Network: Netflix and the Future of Home Entertainment - Kevin McDonald
14 Streaming Transatlantic: Importation and Integration in the Promotion of Video on Demand in the UK - Sam Ward
15 Invading Europe: Netflix's Expansion to the European Market and the Example of Germany - Christian Stiegler
Index
Part 1 Technology, Innovation, and Control
1 Netflix and the Coalition for an Open Internet - Lyell Davies
2 Framing the Future of Media Regulation through Netflix - Alison N. Novak
3 Netflix and the Myth of Choice/Participation/Autonomy - Sarah Arnold
4 Imaginative Indices and Deceptive Domains: How Netflix's Categories and Genres Redefine the Long Tail - Daniel Smith-Rowsey
5 Catered to Your Future Self: Netflix's "Predictive Personalization" and the Mathematization of Taste - Neta Alexander
Part 2 Changing Entertainment
6 "Forward Is the Battle Cry": Binge-Viewing Netflix's House of Cards - Casey J. McCormick
7 The Cognitive Psychological Effects of Binge-Watching - Zachary Snider
8 Binge-Watching "Noir" at Home: Reimagining Cinematic Reception and Distribution via Netflix - Sheri Chinen Biesen
9 Netflix and the Documentary Boom - Sudeep Sharma
10 Seeing Blackness in Prison: Understanding Prison Diversity on Netflix's Orange Is the New Black - Brittany Farr
Part 3 The Business of Media Convergence
11 Questioning Netflix's Revolutionary Impact: Changes in the Business and Consumption of Television - Cameron Lindsey
12 Individual Disruptors and Economic Gamechangers: Netflix, New Media, and Neoliberalism - Gerald Sim
13 From Online Video Store to Global Internet TV Network: Netflix and the Future of Home Entertainment - Kevin McDonald
14 Streaming Transatlantic: Importation and Integration in the Promotion of Video on Demand in the UK - Sam Ward
15 Invading Europe: Netflix's Expansion to the European Market and the Example of Germany - Christian Stiegler
Index