"Variety" Source: Broadcast-Video Bk. 1
Focal Press
Published on 1. March 1990
Book
Paperback/Softback
128 pages
978-0-240-80067-7 (ISBN)
Description
An overall view of the past year's most important mass communication trends taken from the pages of "Variety Weekly". Although professors find the data in "Variety" very useful, few students are able to afford the subscription. This yearbook offers both students and trade markets one year's worth of information in one volume. By teaming up film and broadcast professors who know what students need, this book is aimed at the academic market.
More details
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Elsevier Science & Technology
Target group
College/higher education
Dimensions
Height: 293 mm
Width: 216 mm
Weight
395 gr
ISBN-13
978-0-240-80067-7 (9780240800677)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
A brief history of Variety; how to read Variety; traditional research methodologies in mass communication; new trends in audience research; television; radio; CATV; international; home video; necrogology; glossary of Variety terms.