Marketing Identities Through Language
English and Global Imagery in French Advertising
Published on 30. November 2005
Book
Hardback
XV, 286 pages
978-1-4039-4984-4 (ISBN)
Description
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Reviews / Votes
Marketing Identitites Through Language will prove useful and interesting reading for specialists and students with interests in multilingual media discoures, global Englishes, language policy and planning and many other areas of sociolinguistics and applied linguistics.' - Helen Kelly-Holmes, Multilingua, Journal of Cross-Cultural and Interlanguage Communication
More details
Edition
2006 edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Palgrave USA
Target group
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
With dust jacket
Illustrations
XV, 286 p.
Dimensions
Height: 224 mm
Width: 183 mm
Thickness: 22 mm
Weight
481 gr
ISBN-13
978-1-4039-4984-4 (9781403949844)
DOI
10.1057/9780230511903
Schweitzer Classification
Other editions
Additional editions
Book
01/2006
Palgrave Macmillan
€106.99
Shipment within 15-20 days
E-Book
11/2005
1st Edition
Palgrave Macmillan
€96.29
Available for download
Person
ELIZABETH MARTIN is Assistant Professor of French and Director of Commercial French Studies at the University of Illinois at Urbana-Champaign, USA, where she directs the Commercial French Studies program and designs French-for-Specific-Purposes (FSP) courses for advertising, business, architecture, engineering and music. Her main research interests include language-mixing in advertising and intercultural business communication.
Content
List of Illustrations Preface Acknowledgements Introduction Linguistic Analyses of Advertising The Global Consumer Seducing the French with Americana Adaptations for the French Market Language Mixing and Translation in French Advertising Copy French Resistance to English Conclusion Bibliography Web Resource Directory Index