Marketing Identities Through Language
English and Global Imagery in French Advertising
Published on 1. January 2006
Book
Paperback/Softback
XV, 286 pages
978-1-349-52600-0 (ISBN)
Description
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Reviews / Votes
Marketing Identitites Through Language will prove useful and interesting reading for specialists and students with interests in multilingual media discoures, global Englishes, language policy and planning and many other areas of sociolinguistics and applied linguistics.' - Helen Kelly-Holmes, Multilingua, Journal of Cross-Cultural and Interlanguage Communication
More details
Edition
1st ed. 2006
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
XV, 286 p.
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 17 mm
Weight
386 gr
ISBN-13
978-1-349-52600-0 (9781349526000)
DOI
10.1057/9780230511903
Schweitzer Classification
Other editions
Additional editions
Book
11/2005
Palgrave Macmillan
€106.99
Shipment within 10-20 days
Person
ELIZABETH MARTIN is Assistant Professor of French and Director of Commercial French Studies at the University of Illinois at Urbana-Champaign, USA, where she directs the Commercial French Studies program and designs French-for-Specific-Purposes (FSP) courses for advertising, business, architecture, engineering and music. Her main research interests include language-mixing in advertising and intercultural business communication.
Content
List of Illustrations Preface Acknowledgements Introduction Linguistic Analyses of Advertising The Global Consumer Seducing the French with Americana Adaptations for the French Market Language Mixing and Translation in French Advertising Copy French Resistance to English Conclusion Bibliography Web Resource Directory Index