Creating Tomorrow's Mass Media

As a supplementary text for the introductory mass media course or a variety of courses covering the media and technology, Creating Tomorrow's Mass Media offers an overview of the changes taking place in the mass media, as well as a perspective as to what careers in mass communication will be like during the course of a current student's employment. Features: * Each chapter ends with discussion topics and projects providing structured learning situations both in and out of class. * SHORT TAKES, features appearing in the margin of each chapter, highlight important topics. * Quotations open each chapter, setting the tone for discussion and providing thematic focus to the student.