
Socially Inclusive Business
Engaging the Poor through Market Initiatives in Iberoamerica
Harvard University, The David Rockefeller Center for Latin American Studies (Publisher)
Published on 1. June 2010
Book
Paperback/Softback
200 pages
978-0-674-05336-6 (ISBN)
Description
The idea that market mechanisms can mobilize social change by engaging the poor in win-win scenarios is gaining increased world attention. Companies, social sector organizations, and development agencies are all beginning to glean the potential that lies among the world's poorest people, both as an untapped productive force and a neglected consumer market. This book aims to demonstrate how the private sector can become part of the solution of poverty.
In this study, the authors assess market initiatives in Iberoamerica by large corporations, cooperatives, small and medium enterprises, and nonprofit organizations. A task force drawing on nine teams of researchers from various business schools and universities in nine countries examined 33 experiences, seeking to uncover "what's needed" for building new business value chains that help move people out of poverty.
In this study, the authors assess market initiatives in Iberoamerica by large corporations, cooperatives, small and medium enterprises, and nonprofit organizations. A task force drawing on nine teams of researchers from various business schools and universities in nine countries examined 33 experiences, seeking to uncover "what's needed" for building new business value chains that help move people out of poverty.
More details
Series
Language
English
Place of publication
Cambridge
United States
Target group
Professional and scholarly
Dimensions
Height: 229 mm
Width: 152 mm
ISBN-13
978-0-674-05336-6 (9780674053366)
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Schweitzer Classification
Persons
Patricia Marquez is Instructor in Management and Social and Legal Research at the University of San Diego. Ezequiel Reficco is a Postdoctoral Fellow at Harvard Business School. Gabriel Berger is Associate Professor at the Universidad de San Andres, Argentina. Felipe Portocarrero is Professor of Sociology and Director of the Research Center, Universidad del Pacifico, Lima, Peru.