Books for Sale
Published on 1. December 2009
Book
Hardback
256 pages
978-0-7123-5085-3 (ISBN)
Description
Advertising and promotion has always underpinned the business of bookselling. The process of marketing is pervasive and inescapable, yet it is often difficult for the historian to reconstruct. The essays in this book explore a wide variety of practices ranging from the earliest book advertisements in the fifteenth century to selling books online in the twenty-first.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
British Library Publishing
Illustrations
Illustrations, maps
Dimensions
Height: 208 mm
Width: 149 mm
ISBN-13
978-0-7123-5085-3 (9780712350853)
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Schweitzer Classification