Dark Social
Understanding the Darker Side of Work, Personality and Social Media
Published on 11. November 2021
Book
Hardback
288 pages
978-1-4729-8312-1 (ISBN)
Description
Shortlisted for the Business Book Awards 2022
From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative side of social media is becoming ever more apparent. Now far removed from a comfortable landscape of cat videos and family pictures, social media is now open to exploitation from a range of sources, from disgruntled employees to 'fake news'.
The negative impact of social media upon the workplace can have damaging consequences for businesses. Reputations can be ruined overnight, employees can manipulate social media feeds to their own advantage, and the boundaries between professional and personal social media conduct can become dangerously blurred.
Dark Social is an approachable and widely applicable guide to the dangers of social media, and the steps that can be taken by businesses to avoid any negative consequences as a result of social media activity. Despite these risks, social media should not be neglected - it has become a fundamental part of business literacy and is now an essential element of any successful marketing & PR campaign. Drawing upon illustrative case studies and organizational psychology, Dark Social is a timely and fascinating insight into the darker side of social media.
From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative side of social media is becoming ever more apparent. Now far removed from a comfortable landscape of cat videos and family pictures, social media is now open to exploitation from a range of sources, from disgruntled employees to 'fake news'.
The negative impact of social media upon the workplace can have damaging consequences for businesses. Reputations can be ruined overnight, employees can manipulate social media feeds to their own advantage, and the boundaries between professional and personal social media conduct can become dangerously blurred.
Dark Social is an approachable and widely applicable guide to the dangers of social media, and the steps that can be taken by businesses to avoid any negative consequences as a result of social media activity. Despite these risks, social media should not be neglected - it has become a fundamental part of business literacy and is now an essential element of any successful marketing & PR campaign. Drawing upon illustrative case studies and organizational psychology, Dark Social is a timely and fascinating insight into the darker side of social media.
Reviews / Votes
An essential guide to the angels and demons lurking within 21st century workplaces and virtual environments. -- Jessica Carson, Director of Innovation, American Psychological Association MacRae reminds us that we ignore the 'dark side' at our own peril... In an era where so much time is spent both working and socializing in a virtual context, much can be learned from the research and insight delivered in this book. -- Roberta Sawatzky, Professor, Okanagan School of Business A wonderfully nuanced exploration of our behaviour in person and in cyberspace ... I would heartily recommend this book to anyone who wishes to improve their working relationships and clean up their online persona. -- David Robson, science writer and author of 'The Intelligence Trap' If you've ever wondered about the psychological cost of our culture of constant connection, this book is for you. -- Damita Pressl, news anchor and journalist, Kronen Zeitung I haven't read a book that kept me glued to the pages like Dark Social... I now realize it's imperative to pay close attention to work culture, both online and offline, and the potential consequences if ignored. -- Jesse Grunert, founder, Dovetail Digital and Director of Technology, Acro Media Inc. The world has faced many shocks in the past decades... and so it's more important than ever to understand the brain, the mind and our behaviour - how we can deploy both analytical thinking and social and emotional skills to optimise brain performance. In Dark Social, Ian MacRae effectively exposes these vital issues. -- Harris A. Eyre MD PhD and William Hynes DPhil, co-leaders of the Neuroscience-inspired Policy Initiative of the Organisation for Economic Co-operation and Development MacRae adds to the debate through the use of contemporary lenses and eye-opening case-studies; the effect is an approachable, fascinating and uniquely sinister backstage insight into toxicity and the impacts of extreme personalities on teams and organisations. 'Virtual' is very real! -- Lieutenant Colonel Rich Green, Commanding Officer, 2 (Training) Regiment, Air Army CorpsMore details
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
Professional and scholarly
Dimensions
Height: 234 mm
Width: 153 mm
Weight
568 gr
ISBN-13
978-1-4729-8312-1 (9781472983121)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
11/2021
1st Edition
Bloomsbury Business
€27.49
Available for download
E-Book
11/2021
1st Edition
Bloomsbury Business
€27.49
Available for download
Person
Ian MacRae is a work psychologist and psychometrician, and he works as a research consultant and speaker across Europe and North America. Ian has a BA (Hons.) in Psychology from the University of British Columbia and an MSc Research Methods in Psychology from University College London.
He has written six books about workplace psychology including High Potential: How to Spot, Manage and Develop Talented People at Work, and his books have been translated into ten different languages.
He has written six books about workplace psychology including High Potential: How to Spot, Manage and Develop Talented People at Work, and his books have been translated into ten different languages.