China's Rural Tourism
Description
This book provides a comprehensive examination of the role of the digital economy in promoting high-quality development. The approach to the subject matter is systematic. The study commences with an examination of contemporary research on the high-quality development of rural tourism in a digital context. Subsequent to this, an exhaustive investigation is conducted, encompassing diverse domains such as international experiences, operational modalities, impact analysis, and evaluation strategies. This investigation integrates an array of research methodologies, including literature reviews, empirical research, case analyses, and system dynamics. The intended readership comprises researchers, students, policymakers, and practitioners specializing in tourism and the digital economy. The content is presented at an academic yet accessible level.
More details
Persons
Yuyan Luo is currently a full professor at Chengdu University of Technology, China. She earned her Master's degree from Chengdu University of Technology and her Doctoral degree from Sichuan University. She has led over 30 projects at national, provincial, and municipal levels, including projects funded by the National Social Science Fund of China, the National Natural Science Foundation of China, and the Ministry of Education. She has published more than 30 papers in journals including Humanities and Social Sciences Communications, Tourism Management Perspectives, Knowledge-Based Systems, Journal of Cleaner Production and Journal of Intelligent & Fuzzy Systems, among others. Her research focuses on tourism development and digitalization.
Huilin Li is currently a PhD candidate at Chengdu University of Technology, China. Her research focuses on sustainable tourism.
Yue Wang is currently a PhD candidate at Chengdu University of Technology, China. His research focuses on tourism big data analytics.
Ying Liu is currently a PhD candidate at Chengdu University of Technology, China. Her research focuses on the development of tourism economy.
Bin Lai is currently a full professor at Chengdu University of Technology, China. He earned both his Master's and Doctoral degrees from Southwest Jiaotong University. He has published more than 60 papers in authoritative journals, authored 13 academic monographs, 4 national-level textbooks, contributed to the compilation of 6 industry standards and guidelines, and secured 16 patents, software copyrights, and other intellectual property rights. His research focuses on eco-culture and tourism resource utilization.
Content
Chapter 1. Research Status on High-Quality Development of Rural Tourism in the Digital Context .- Chapter 2. International Experiences and Chinese Paradigm of Rural Tourism Digitalization.- Chapter 3. Analysis of Digital Operation Models for Rural Tourism in China.- Chapter 4. Evaluation Study on Digital Empowerment for High-Quality Development of Rural Tourism in Western China.- Chapter 5. Impact of the Digital Economy on the High-Quality Development of Rural Tourism.- Chapter 6. Research on Evaluation and Enhancement Strategies for High-Quality Development of Rural Tourism Destinations in the Digital Context.- Chapter 7. The "double-edged sword" effect of digital empowerment in the high-quality development of rural tourism in western China.- Chapter 8. Analysis of tourists' perceptual differences toward rural digital tourism.- Chapter 9. Path Identification of Digital Empowerment for High-Quality Development of Rural Tourism from the Perspective of Multi-Factor Configuration.- Chapter 10. Assessment of Tourism System Resilience in the Digital Background.