Marketing Strategy and Plans
3rd Edition
Published in December 1988
Book
Paperback/Softback
408 pages
978-0-13-558735-5 (ISBN)
More details
Edition
3rd Revised edition
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 234 mm
Width: 180 mm
Weight
863 gr
ISBN-13
978-0-13-558735-5 (9780135587355)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
David J. Luck | O. C. Ferrell
Marketing Strategy and Plans
Book
01/1989
3rd Edition
Pearson Education (US)
€29.65
Article exhausted; check for reprint
Previous edition
David J. Luck | O. C. Ferrell
Marketing Strategy and Plans
Book
01/1989
3rd Edition
Pearson Education (US)
€29.65
Article exhausted; check for reprint