Marketing Strategy and Plans
3rd Edition
Published on 1. January 1989
Book
Hardback
408 pages
978-0-13-558719-5 (ISBN)
More details
Edition
3rd Revised edition
Language
English
Place of publication
Upper Saddle River
United States
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
illustrations
Dimensions
Height: 245 mm
Width: 185 mm
Weight
1030 gr
ISBN-13
978-0-13-558719-5 (9780135587195)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
David J. Luck | O. C. Ferrell | George S. Lucas
Marketing Strategy and Plans
Book
12/1988
3rd Edition
Prentice-Hall
€30.94
Article exhausted; check for reprint
Previous edition
David J. Luck | O. C. Ferrell | George S. Lucas
Marketing Strategy and Plans
Book
12/1988
3rd Edition
Prentice-Hall
€30.94
Article exhausted; check for reprint