International Marketing Strategy
Case Studies
Book
Paperback/Softback
224 pages
978-1-86152-174-3 (ISBN)
Description
This text builds on the knowledge and information from the main text, "International Marketing Strategy" by focusing on "Small Medium Enterprise", SME's. Building on the three part framework of market analysis, strategy development and implementation issues, each case study examines the international marketing issues and the practical issues of managing markets worldwide facing the small medium enterprise.
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
ISBN-13
978-1-86152-174-3 (9781861521743)
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Schweitzer Classification