Services Marketing
Text, Cases and Readings
2nd Edition
Published in February 1991
Book
Paperback/Softback
544 pages
978-0-13-807017-5 (ISBN)
Description
This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it contains classroom-tested cases and suggests a variety of approaches.
More details
Edition
2nd Revised edition
Language
English
Place of publication
Upper Saddle River
United States
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 234 mm
Width: 178 mm
Weight
780 gr
ISBN-13
978-0-13-807017-5 (9780138070175)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
08/2000
4th Edition
Pearson
€55.67
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