Managing Services
Marketing, Operations and Human Resources
2nd Edition
Published on 14. May 1992
Book
Hardback
496 pages
978-0-13-544701-7 (ISBN)
Description
A blend of conceptual articles and strategic insights, this book provides an integration of marketing, operations and human resources management functions in service businesses. An instructor's manual is also available.
More details
Edition
2nd Revised edition
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
index
Dimensions
Height: 245 mm
Width: 182 mm
Weight
888 gr
ISBN-13
978-0-13-544701-7 (9780135447017)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
The challenge of services; understanding services - breaking free from industry tunnel vision; designing and delivering services; managing capacity and managing demand; the search for service quality; customer service; the human dimension in services management; strategy and integration.