Consumer Behaviour
McGraw-Hill Inc.,US (Publisher)
3rd Edition
Published on 1. October 1988
Book
Hardback
978-0-07-038765-2 (ISBN)
More details
Edition
3rd edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Weight
9100 gr
ISBN-13
978-0-07-038765-2 (9780070387652)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Author
Northeast Louisiana University, USA
University of Rhode Island, USA