Consumer Behavior
Concepts and Applications
3rd Edition
Published on 1. January 1988
Book
Hardback
749 pages
978-0-07-038764-5 (ISBN)
More details
Edition
3rd edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
ISBN-13
978-0-07-038764-5 (9780070387645)
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Schweitzer Classification