Consumer Behavior: Concepts and Applications
4th Edition
Published on 16. December 1992
Book
Hardback
788 pages
978-0-07-038767-6 (ISBN)
Description
This text is written as an introduction to consumer behavior for the upper-level marketing student, and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter; Managerial Reflections; Discussion Topics; Projects; and end notes.
More details
Edition
4th edition
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 262 mm
Width: 211 mm
Thickness: 36 mm
Weight
1605 gr
ISBN-13
978-0-07-038767-6 (9780070387676)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Northeast Louisiana University
University of Rhode Island-Kingston
University of Rhode Island-Kingston
Content
PART ONE: STUDYING CONSUMER BEHAVIOR. 1. Introduction. 2. Understanding Consumers and Market Segments. PART TWO: ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOR. 3. Culture. 4. Subcultures. 5. Social Class. 6. Social Groups. 7. Family. 8. Personal Influence and Diffusion of Innovations. PART THREE: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR. 9. Personality and Self-Concept. 10. Motivation and Involvement. 11. Information Processing. 12. Learning and Memory. 13. Attitudes. 14. Changing Attitudes. PART FOUR: CONSUMER DECISION PROCESSES. 15. Problem Recognition. 16. Search and Evaluation. 17. Purchasing Processes. 18. Postpurchase Behavior. PART FIVE: ADDITIONAL DIMENSIONS. 19. Researching and Modeling Consumer Behavior. 20. Consumerism. 21. Organizational Buying Behavior.