
Netflix and Streaming Video
The Business of Subscriber-Funded Video on Demand
Amanda D. Lotz(Author)
Polity Press
1st Edition
Published on 21. April 2022
Book
Hardback
176 pages
978-1-5095-5294-8 (ISBN)
Description
Netflix and Streaming Video is the first book to provide a comprehensive foundation for understanding the business of subscriber-funded streaming video and its implications for the role of these services in culture. Drawing on Lotz's two decades of research, the book highlights the similarities and differences among streaming video services (Netflix; Amazon) and video distribution technologies (broadcast; satellite; internet). Making a number of provocative and thought-provoking arguments, the book first reveals how the reliance on subscriber payment and video on demand produce different norms and strategies compared to previous video businesses. It then investigates Netflix and how its blend of characteristics distinguishes it from other subscriber-funded video on demand services. This book expertly shows that by understanding the underlying economic and technological dynamics of these services (and their differences), it is possible to better assess the actions taken by these companies and what the future of video may encompass.
This book is a must-read for students and scholars of Media and Communications Studies as well as those wishing to learn more about Netflix and streaming video services.
This book is a must-read for students and scholars of Media and Communications Studies as well as those wishing to learn more about Netflix and streaming video services.
More details
Language
English
Place of publication
Oxford
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 221 mm
Width: 145 mm
Thickness: 22 mm
Weight
381 gr
ISBN-13
978-1-5095-5294-8 (9781509552948)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
07/2022
1st Edition
Wiley
€16.99
Available for download

E-Book
07/2022
1st Edition
Wiley
€16.99
Available for download

Book
04/2022
1st Edition
Polity Press
€20.00
Shipment within 15-20 days
Person
Amanda D. Lotz is Professor of Digital Media and Communication at Queensland University of Technology.
Content
Preface
Acknowledgements
List of Figures
Introduction
Section One: Subscriber-funded streaming services are different from linear services
1. Experience: On Schedules and Viewing Practices
2. Building Libraries: Conglomerating Niches and Beyond?
3. Subscriber Funding: On Success Metrics, Program Strategies, and Demographics
4. Licensing, Labour, Regulation, and Recommendation
5. Scale and Specialization
6. The Discrepant Field of Global Services
Section One Conclusion
Section Two: Netflix is not like other subscriber-funded streaming video services
7. Netflix Content Concepts and Vocabulary
8. Netflix Library Strategies
9. Netflix Content Strategies
10. Netflix's Approach to Being Global
Section Two Conclusion
Conclusion
Notes
Bibliography
Index
Acknowledgements
List of Figures
Introduction
Section One: Subscriber-funded streaming services are different from linear services
1. Experience: On Schedules and Viewing Practices
2. Building Libraries: Conglomerating Niches and Beyond?
3. Subscriber Funding: On Success Metrics, Program Strategies, and Demographics
4. Licensing, Labour, Regulation, and Recommendation
5. Scale and Specialization
6. The Discrepant Field of Global Services
Section One Conclusion
Section Two: Netflix is not like other subscriber-funded streaming video services
7. Netflix Content Concepts and Vocabulary
8. Netflix Library Strategies
9. Netflix Content Strategies
10. Netflix's Approach to Being Global
Section Two Conclusion
Conclusion
Notes
Bibliography
Index