Product Research Rules
Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
Published on 30. November 2020
Book
Paperback/Softback
260 pages
978-1-4920-4947-0 (ISBN)
Description
Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality.
Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need.
Recognize and avoid common research pitfalls
Switch to the insight-making mindset that underlies all successful research efforts
Find out how to look at data, formulate the right questions, and pick the right research method
Learn interview techniques and research skills
Analyze for insights collaboratively while avoiding bias
Inspire action with your insights through powerful presentations and prototypes
Learn how to involve a wide variety of stakeholders in research, from developers to executives
Discover how you can make research a habit, not a one-off effort
Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need.
Recognize and avoid common research pitfalls
Switch to the insight-making mindset that underlies all successful research efforts
Find out how to look at data, formulate the right questions, and pick the right research method
Learn interview techniques and research skills
Analyze for insights collaboratively while avoiding bias
Inspire action with your insights through powerful presentations and prototypes
Learn how to involve a wide variety of stakeholders in research, from developers to executives
Discover how you can make research a habit, not a one-off effort
More details
Language
English
Place of publication
Sebastopol
United States
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 229 mm
Width: 154 mm
Thickness: 17 mm
Weight
370 gr
ISBN-13
978-1-4920-4947-0 (9781492049470)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
C. Todd Lombardo | Aras Bilgen | Michael Connors
Product Research Rules
E-Book
11/2020
O'Reilly
€42.49
Available for download
Persons
C. Todd Lombardo -- Originally trained in science and engineering, he's held positions ranging from scientist, to engineer, to product manager, to designer, and even professor. He's the founder of ProductCamp Boston, and currently works on Product at Vempathy, an artificial intelligence app that helps product teams gain insight into their user behaviors. He also serves on the adjunct faculty at IE Business School in Madrid, as well as Maryland Institute College of Art (MICA). He is a published O'Reilly Media author with two titles: Design Sprint (2015) and Product Roadmaps Relaunched (2017).
Aras Bilgen -- Aras provides design training and coaching for designers, business analysts, and executives. He held design leadership roles in finance and e-commerce domains. He was the Senior Vice President of experience design and front-end development at Garanti Bank, the Product Director for CicekSepeti (the largest flower and gifting site in the world), a Product Group Manager at Monitise, and a UX planner at Intel for MeeGo and Tizen. He speaks at international design conferences, and the products he worked on have reached more than 160 million users worldwide.
Aras holds an MSc in Computer Science from Georgia Tech, a BSc from Bilkent University and currently pursuing a BA in Sociology from Anadolu University. He completed research internships at Microsoft Research Cambridge and Lancaster University, United Kingdom.
Aras Bilgen -- Aras provides design training and coaching for designers, business analysts, and executives. He held design leadership roles in finance and e-commerce domains. He was the Senior Vice President of experience design and front-end development at Garanti Bank, the Product Director for CicekSepeti (the largest flower and gifting site in the world), a Product Group Manager at Monitise, and a UX planner at Intel for MeeGo and Tizen. He speaks at international design conferences, and the products he worked on have reached more than 160 million users worldwide.
Aras holds an MSc in Computer Science from Georgia Tech, a BSc from Bilkent University and currently pursuing a BA in Sociology from Anadolu University. He completed research internships at Microsoft Research Cambridge and Lancaster University, United Kingdom.