Professional Beverage Management
1st Edition
Published on 21. May 1996
Book
Hardback
496 pages
978-0-471-28737-7 (ISBN)
Article is exhausted; no reprint
Description
This information-packed resource tells you how to improve profitability through marketing and merchandising.
This book includes:
* Comprehensive listing of trade organizations, information bureaus, and agencies offering promotional information.
* Appendix listing wineries that are producing secondary wine labels.
* A new chapter on low and nonalcoholic beverages.
* New statistics on microbreweries.
* Vintage charts.
This book includes:
* Comprehensive listing of trade organizations, information bureaus, and agencies offering promotional information.
* Appendix listing wineries that are producing secondary wine labels.
* A new chapter on low and nonalcoholic beverages.
* New statistics on microbreweries.
* Vintage charts.
More details
Other editions
Previous edition
Robert A. Lipinski | Kathleen A. Lipinski
Professional Beverage Management
Book
05/1996
Van Nostrand Reinhold Company
€94.13
Article exhausted; check for reprint
Content
Wines of the United States.
Wines of Italy.
Wines of France.
Wines of Other Countries.
Sparkling Wines and Champagnes.
Aperitifs and Fortified Wines.
Brewed Beverages.
Brandy, Liqueurs, and Other Distillates.
Distilled Spirits.
Low Alcohol and Nonalcoholic Beverages.
Preparing a Beverage List.
Purchasing, Storage, and Cost Controls.
Merchandising and Marketing.
Alcoholic Beverage Service.
Appendices.
Bibliography.
Index.
Wines of Italy.
Wines of France.
Wines of Other Countries.
Sparkling Wines and Champagnes.
Aperitifs and Fortified Wines.
Brewed Beverages.
Brandy, Liqueurs, and Other Distillates.
Distilled Spirits.
Low Alcohol and Nonalcoholic Beverages.
Preparing a Beverage List.
Purchasing, Storage, and Cost Controls.
Merchandising and Marketing.
Alcoholic Beverage Service.
Appendices.
Bibliography.
Index.